1 / 6

Free Project Report on Asian Paints Ltd

Free Project Report on Asian Paints Ltd submitted by MBA Students. Very helpful for reference for Management or Business School Students

neenadmba
Download Presentation

Free Project Report on Asian Paints Ltd

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A PROJECT REPORT ON ASIAN PAINTS LIMITED Free Project by Management Paradise For free MBA Projects and More – www.management paradise.com

  2. Summary • The Indian paint market is highly saturated with many paint companies with varieties of product. Kansai Nerolac paints Ltd. Berger paints India Ltd. ICI India Ltd. Shalimar Paint Ltd, Snowcem India Ltd are the main competitors of Asian Paints. Among them Nerolac Paints have a very good market share in the Industrial Paint segment. • Asian Paints adopted some marketing objectives & strategies. Asian paint is ready to achieve its corporate objective by taking care of the Customers, Employees, Brand image, Dealer Vendor relationship & technology. Company’s three divisions are not equally performing well. So it has different objective & planning to gain the top most position in the Indian paint market. Asian Paints has different marketing strategy for the urban as well as the rural market in India. For free MBA Projects and More – www.management paradise.com

  3. INTRODUCTION : • Asian Paints Ltd. has a combined turnover of 630 million US dollars. With its strong presence in the Indian subcontinent, south East Asia, Far East, South pacific Caribbean, Africa & Europe. Along with Asian paints the group consists of SCIB chemicals, Berger International & APCO coatings. Together the group has 30 manufacturing unit globally. • The company was incorporated in the year 1942 in India. Asian paints have extensively computerized its operations in India using the cutting edge solution provided by SAP & i2. It helped the company drive benefits of faster market analysis for better decision making. • The product portfolio of the Asian Paints group covers a large spectrum of finish coasts & ancillary products in decorative paints, wood finishes, automobile OEMs & refinishes, marine & Industrial coatings. For free MBA Projects and More – www.management paradise.com

  4. Table Of Contents • Description:PROJECT ON MARKETING STRATEGY OF ASIAN PAINTSCategory analysisSales analysisShare Price analysisCompetitor analysisCustomer analysisAssumptions of planningCorporate objectiveDivisional objectiveMarketing objectivesProgramme objectivesStrategy alternativesCompetitor strategyPositioning strategyCustomer segmentation and TargetingCore strategy For free MBA Projects and More – www.management paradise.com

  5. Read this Full Report on- http://www.managementparadise.com/sayed123/documents/18847/project-on-marketing-strategy-of-asian-paints/ • Other Free Reports:- • Report on MARKETING MANAGEMENT- http://www.managementparadise.com/AyeshaShaikh83/documents/24038/marketing-management/ • Report on Investment Banking-http://www.managementparadise.com/priyashewakramani/documents/19281/investment-banking/ • Report on RURAL Banking In India Project- http://www.managementparadise.com/varun.trichal/documents/19295/rural-banking-in-india-project/ For free MBA Projects and More – www.management paradise.com

  6. About Us: ManagementParadise.com is a free to join community started with a simple vision to provide a quality platform for Management students. At MP you can collaborate on project reports, share research, Find a plethora of information through various modes like articles, blogs, videos, projects, enriching you with lot of management knowledge, Check Institutes and courses, Get recommendations and your connections help you land jobs and close deals. For free MBA Projects and More – www.management paradise.com

More Related