CMI Analytics Report

1. CMI Analytics Report July 2012

2. What Happened in August • 10 Specialty Report Released • Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn • Report covered by MM&M and Pharmalot • Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 • Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn • POV on direct mail marketing released to clients & employees • Link to POV included in The Scoop 8/15 • POV was posted on CMImedia.com • Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences” as central focus for her SirenSong blog article

3. 10 Specialty Report Since the 10 Specialty Report was released, we have received over 150 requests for the report via the CMIMedia.com request form* *As of 8/24/2012

4. Analysis of Social Media Sites • Twitter – Number of followers rose again this month. • Facebook – Number of “likes” rose slightly again in August. • LinkedIn –Followers on LinkedIn rose for CMI, but remained level for other companies • CMI LinkedIn page broke 400 followers • YouTube – New views on YouTube are down from June, however TEDMED videos are attracting more views and are now all in top 10 viewed. • POVs – ‘Do Not Track’ Privacy POV distributed to clients. • Press Articles –

5. Twitter, Facebook Twitter

6. More Facebook Stats

7. LinkedIn (Followers), YouTube (Views) LinkedIn YouTube

8. Readership & Breakdown for PM360 *includes Pharmaceutical, Device, Diagnostic, Equipment & Product companies **includes Market research, Creative/Designfirms, Consultants, Government Agencies, Law firms, Trade Associations, etc.

9. CMIMedia.com: Key Findings • Visits, Unique visits, pageviews, and new visits all increased in August vs. avg monthly • Majority of site visit increase came from users referred from pharmalot.com • Users coming from Pharmalot were referred from the CMI 10 specialty report that featured a link to our website • Users only came to the site from August 14th-18th with 52% of the visits on August 14th. • There was an increase in visits this month from linkedin.com, prbweb, and t.co • Still no correlation between the average duration on site and when postings occur for any particular day

10. Overview – Aug vs. 2012 Average Monthly • There was an overall increase in activity in the month of August

11. 8/16:MM&M covered our 10 Specialty report posted: on The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn Overview of Traffic 8/23: Crowdsourcing email promoting Project Coordinator, ByDoctor and Data Assets posted internally to employees, Twitter, Facebook & LinkedIn 8/16:Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 - link included in The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn 8/16:ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs - posted on CMIMedia.com, Facebook, Twitter, & LinkedIn 8/1: Crowdsourcing email promoting Buying Services posted internally to employees, Twitter, Facebook & LinkedIn 8/13:10 Specialty Report press release pushed out -Link included in The Scoop, CMImedia.com, Twitter, Facebook & LinkedIn 8/22:Eileen O’Brien used CMI/Compas report Eileen tweeted article & used @CMI_Media handle - article posted on FB, Twitter, CMIMedia.com 8/15:POV on direct mail marketing - link included in The Scoop, CMImedia.com, Twitter , Facebook & LinkedIn 8/9: posted article from The Scoop on Facebook 8/23,8/27,8/30,8/31: posted article from The Scoop on Facebook 8/17:Pharmalot covers 10 Specialty Report Posted: Twitter, Facebook, LinkedIn & CMImedia.com

12. REFERRAL VISITS: • There were three new referral sites in August: FDAweb.com, m.localhost:81 and Pharmalot.com • M.localhost:81 has to do with TEDMED • FDAweb.com, is a food drug administration news, review, compliance website. • In August, PRweb.com, phillyadclub, and t.co drove higher than average site visits • The majority of t.co referrers came from the Research Reports tab in the insights section of CMImedia.com. • The traffic from m:localhost:81, t.co and Compasonline.com were the top 3 pages that had the most pages/visit in August • Users coming from m,localhost:81 are coming from TEDMED 2012 page. • The majority of t.co users were referred to the Research Reports tab in the Insights section of the website as well as the POV entitled “Effectiveness of Direct Mail Marketing to HCPs” posted 8/14. • In August, visits from m.localhost:81 had the longest duration followed by compasonline.com and t.co • Outside of the previously mentioned sites, PR Web is the only other site that drove a higher than monthly average visit duration.

13. Conclusions • 10 Specialty Report Released • Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn • Report covered by MM&M and Pharmalot • Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 • Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn • POV on direct mail marketing released to clients & employees • Link to POV included in The Scoop 8/15 • POV was posted on CMImedia.com • Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences” as central focus for her SirenSong blog article