Library Marketing Workshop: Strengthening Collaborations and Partnerships

1. LIBRARY MARKETING WORKSHOP VENUE: National Library of South Africa SUMMERSTRAND, PORT ELIZABETH DATE: 23 – 24 AUGUST 2018 Presenter: Andrew Malotle NLSA Conditional Grant Projects National Library of South Africa E-mail: andrew.malotle@nlsa.ac.za Tel: +27 12 401 9784 Cell: 0722111595 Website: www.nlsa.ac.za

2. OUTLINE • Purpose • Preamble: How Libraries Support Development • Libraries Marketing Strategies • Vision, Mission, Values & Objectives • Conditional Grant Library Marketing Strategies • Public and Community Libraries Portal and Geo Mapping • South African Public and Community Libraries Data • Conclusion

3. PURPOSE • To establish and strengthen collaboration, cooperation and partnerships. • To encourage all inclusive participatory culture within the LIS sector. • Provide support in planning and organising library marketing activities. • To improve efficiency, access and utilisation of libraries. • Develop all inclusive calendar of events and year plan. • Establish corporative structures to market libraries more efficiently and effectively. • To determine the marketing platforms to be utilised in creating awareness. • Crafting marketing strategies

4. PURPOSE • Capacity building to market libraries more efficiently and effectively. • Exploit the potential of new technologies to enhance our marketing endeavours. • To assess the libraries environment and the importance of marketing library services. • Social media strategies to promote libraries. • Stakeholder engagement. • Establish a working group to craft the library marketing plans and strategies.

5. PREAMBLE • How libraries support development. • Libraries role, contribution and alignment to the global and African programmes: • Sustainable Development Goals (SDGs). e.g. GOAL 4. Libraries support quality education. • African Union Agenda 2063. • e.g. Libraries are social hubs to promote social cohesion. Libraries support AU Agenda 2063 Aspiration vision 5. An Africa with a strong cultural identity, common heritage, shared values and ethics.

6. PREAMBLE Continued • Libraries role, contribution and alignment to the national plan. • National Development Plan (NDP) Vision 2030 • e.g. Libraries support Outcome 1, Quality Basic Education. • Our future – Make it work

7. LIS MARKETING STRATEGIES • What is a vision: • A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values. • Google search Apr 2, 2018

8. LIS MARKETING STRATEGIES

9. LIS MARKETING STRATEGIES • LIASA: The Association that connects the LIS sector … • LIASA Vision: • Dynamic association of excellence for Library and Information Services Sector. • LIASA Mission • The association that connects the LIS sector and promotes the development of South Africa through access to information. • LIASA Core values • Providing leadership excellence to the LIS profession nationally and internationally. • Ensuring professional conduct. • Engaging in the highest ethical practice. • Acknowledging and respecting the diversity and individuality of all people. • Promote freedom of access to information as enshrined in the Constitution of South Africa • Etc.

10. LIS MARKETING STRATEGIES • Objectives: • The objectives are aligned with the conditional grant framework namely: • Improved library infrastructure and services that reflect the specific needs of the communities they serve. • Improved staff capacity at urban and rural libraries • ICT connectivity and Public Internet Access in Libraries • Reading programmes to inculcate the culture of reading in SA • Promotion of the heritage collections • Creating awareness and promote access to libraries • Transformed and equitable library and information services delivered to all rural and urban communities;

11. LIS MARKETING STRATEGIES • Conditional Grant Library Marketing Initiatives • National and International Commemorative Days. • Literary events: Writers Symposia, Library Week Activities, World Book Day, FundaMzansi Reading Festival, Reading Conference.

12. LIS MARKETING STRATEGIES • Other Conditional Grant Library Marketing Initiatives • The NLSA has developed a Public and Community Libraries Portal funded though the DAC Conditional Grant. • The portal is aimed to promote the visibility and optimal access to library and information services. • The project is intended to support the development goals through the effective collection, use and sharing of data within the library sector. • It maps the location, highlight the activities, and provides the contact details of public and community libraries in South Africa. • The rationale of the geo-mapping project is to promote optimal accessibility, enable users, potential users, researchers and government officials to locate public libraries with ease.

13. Public and Community Libraries Portal & Geo Mapping Project The process of updating and upgrading the portal is ongoing. The link to the public and community libraries portal. http://nlsaweb02.nlsa.ac.za/condgrant http://196.21.43.97/condgrant/ - External http://192.168.1.69/condgrant/ - Internal

14. South African Libraries According to the research done during the drafting of the SA LIS Policy process 2017, the current library statistics are as follows:: • 3318 functional school libraries out of 23,577 schools. • 1364 Public Libraries • 26 University Libraries. • 50 Technical, Vocational Education & Training (TVET) Colleges comprising of 264 Campuses. • 8 Research & Science Councils. • 243 Correctional Services Libraries. • National Library of South Africa (NLSA), SA Library for the Blind & South African Library of Parliament. • Five Legal deposit libraries.

15. FORTHCOMING ACTIVITIES/EVENTS • Provincial participation: • Collective exhibitions (LIS Village) • Publications (e.g. The State of Libraries in South Africa) • Impact DVD to be posted on the Portal Media • Ongoing Literary events (Promotion of reading / Reading campaign, Legal Deposit awareness, etc.) • Advertorials • Posters • Brochures & Flyers • Conditional Grant Portal • Libraries Marketing Training

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