Presentation Transcript

1. Activist Campaign Tools

   Practical Skills to Transform Passion into Action
2. What is an activist? So who are you?
3. Why ACT? Who runs ACT? Housekeeping Your facilitators Workshop format Getting the most out of ACT ACT Overview
4. Campaign Planning Meetings Marketing Media Events & Fundraising Grassroots Campaigning Law Sustainable Activism ACT Workshops

5. Campaign Planning

   Strategic Mapping for World Changers
6. Big Picture Analysis Focus and Scope Situational Analysis Vision Campaign Circles Shall we campaign?
7. Wider Campaign: Ultimate goal of a movement Requires significant social or legislative change May take many years and require a large team Eg: “Global Warming”, “Poverty”, “Homophobia” Single Issue Campaign: Addresses an immediate and narrower issue A more achievable focus A stepping stone towards the wider campaign Eg: “Free David Hicks”, “No Live Sheep Trade” Focus and Scope of Campaign
8. 1990 fine for sales to u/18s $5000 2000 no smoking inside restaurants and cafes 1986 smoking banned on aircraft 2004 graphic warnings on packaging Halve smoking related deaths. 1984 Quit Campaign starts 2009 no smoking in cars with children Single issue victories add up
9. Campaign problem statement What do we want to change? Examples: Australian soldiers being sent to Iraq GM foods not labelled Insufficient renewable energy funding Voluntary euthanasia illegal Many die from preventable disease Battery hens live in cruel conditions Focus and Scope of Campaign
10. Big Picture Analysis Vision Focus and Scope Situational Analysis Campaign Circles Shall we campaign?
11. Campaign Vision What do we want? Examples: Same sex marriage legalised Free, safe, legal abortion No gas hub at James Price Point No children in detention centres Australia a republic No deaths in custody Campaign Vision
12. Big Picture Analysis Situational Analysis Focus and Scope Campaign Circles Vision Shall we campaign?
13. Consequence Problem Problem Tree Root Cause
14. Problem Tree
15. SWOT Analysis
16. Who is already working on the issue? Could you join them instead of starting a new campaign? Do similar campaigns exist in other areas or sectors? Could you utilise their information? Who are your potential opponents and allies? Research
17. Big Picture Analysis Campaign Circles Focus and Scope Situational Analysis Vision Shall we campaign?
18. Outer Circle: Your target group. Opponents Middle Circle: The converted: your networks, affiliates & collaborations. Inner Circle:Your core team of campaigners. Campaign Circles
19. Big Picture Analysis Shall we campaign? Focus and Scope Situational Analysis Campaign Circles Vision
20. Is it the right “single issue” campaign to contribute to our wider vision? Is the issue important enough to justify the effort of campaigning? Is a campaign really needed – or is there another way? Is someone already doing it? Do we have the right people? Do we have enough passion and resources? Does it have a realistic chance of success? Shall We Campaign?
21. Campaign Strategy Campaign Goals Organisational Structure & Roles Ground Rules Resource Audit Timeline
22. Specific Well defined Clear to anyone that has a basic knowledge of the project Measurable Know if the goal is obtainable and how far away completion is Know when it has been achieved Attainable It can actually be achieved Relevant Will help achieve the overall vision Time Based Enough time to achieve the goal Not too much time, which can affect project performance SMART Goals
23. SMART Goals
24. Campaign Strategy Organisational Structure & Roles Campaign Goals Ground Rules Resource Audit Timeline
25. Structures: Non-profit incorporated organisation Unincorporated group (collective) Project auspiced by an incorporated group Co-operative Political Party Charity Trust Business Organisational Structure
26. Roles eg: Convener / Chair / President Secretary Treasurer / Bookkeeper Media / Marketing Events / Fundraising Volunteer Coordinator Researcher Membership Officer Resource Management Organisational Structure
27. Think about: Specific, written role definitions Your name, website and domain name Your decision making structure Who can speak on behalf of your organisation? Your policies and principles How internal disputes can be resolved Who is legally responsible if things go wrong? Where your office is located Insurance for your activities Organisational Structure
28. Campaign Strategy Campaign Goals Ground Rules Organisational Structure & Roles Resource Audit Timeline
29. Boundaries and Frameworks might be: A formal constitution Your principles and policies Your “How to Manual” or Procedural Guidelines Organisational Values or Code of Conduct Organisational Rules or By-laws Employment or other contracts A member agreement An Instrument of Delegation A list of ground rules Ground Rules
30. Boundaries and Frameworks help with: Ensuring a consistent approach Identifying philosophical differences before it’s too late Minimising conflict Avoiding on-the-spot decisions Guiding your decision making and resolving disputes Avoiding embarrassment, litigation or injury! Ground Rules
31. What is your bottom line?
32. Campaign Strategy Campaign Goals Organisational Structure & Roles Resource Audit Ground Rules Timeline
33. Campaign Strategy Campaign Goals Organisational Structure & Roles Ground Rules Timeline Resource Ausid