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Useful Tools for the Limited-Government Activist

Useful Tools for the Limited-Government Activist. Resources and Research To Build Your Case. PH.D E=MC3. Networking opportunities Conferences Events Tea Party events Legislative Committee hearings Agency committee hearings. Coalition-building!!!! Don’t reinvent the wheel.

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Useful Tools for the Limited-Government Activist

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  1. Useful Tools for the Limited-Government Activist Resources and Research To Build Your Case Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  2. PH.D E=MC3 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  3. Networking opportunities • Conferences • Events • Tea Party events • Legislative Committee hearings • Agency committee hearings Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  4. Coalition-building!!!! Don’t reinvent the wheel. Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  5. www.spn.org E-mail info@spn.org Founded in 1992, SPN is the only group in the country dedicated solely to improving the practical effectiveness of independent, non-profit, market-oriented, state-focused think tanks. Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  6. Traditional media • Letters • Op-eds • Talk Radio/TV • Cultivate the beat reporter for your interest area … be the expert! Hi Benita: I'm going to be covering health care issues for the AJC and will be focusing heavily on implementation of the health care bill -- is there anyone at the foundation who is an expert in health care that i should reach out to? and can you put me on your mailing list as well -- or let me know who could? thanks so much and hope you are doing well. -- Carrie Carrie Teegardin The Atlanta Journal-Constitution cteegardin@ajc.com Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  7. Be prepared: • Have three points on the issue that you are able to discuss in depth. • Be able to turn the discussion to the points YOU want to make. • Do you KNOW … • What are you for? • What is the opposition for? • What the opposition says about you? • What the opposition says about themselves? Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  8. Non-traditional media • The Internet • Websites • Campaign E-mail Lists • Personal Email Lists/E-Cards • Banner Ads • Blogs • Micro blogs -- Twitter • Social Networking Web sites: -Facebook and MySpace 9 YouTube 10. Forums 11. Constant Contact. www.Constantcontact.com Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  9. Twitter – Answers “What are you doing?” (i.e. IM Away Message) – http://twitter.com YouTube– Allows you to upload, search or view up to a 15-minute video presentation. Searchable. http://www.youtube.com/ Flickr – Photo sharing user based website (i.e. Facebook photo sharing) – http://flickr.com Essembly – Social network website allowing activists to connect with each other – www.essembly.com del.icio.us – “Tagging” articles – http://del.icio.us Digg – User-voting news Web site – http://digg.com Eventful– Track your favorite events or venue events, receive event reminder – http://eventful.com Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  10. A collection of independent journalists covering state-specific and local government activity. E-mail: info@watchdog.orgFounded in September 2009, the brainchild of the Franklin Center for Government & Public Integrity, a 501(c)3 non-profit organization dedicated to promoting new media journalism. Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  11. E=MC2Theory of Mass Energy Equivalency “Energy equals mass times the speed of light squared” Albert Einstein Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  12. M=EC3 “Message equals emotion plus connection, contrast and credibility” Emotion Messages must connect with people on an emotional level. Persuade through reason, but motivate through emotion. Contrast Offer people a clear choice. But make sure the choice you offer is one that leads the audience back to you. Connection Messages must be relevant to people’s daily lives. Credibility Messages must be believable. Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  13. Be persuasive: Three factors you need to communicate while you have your audience’s attention. Evidence. Cite a credible, specific example of the problem you are trying to fix. Action. Describe specifically the remedy you are proposing to correct the problem. Benefit. Describe the benefits people will enjoy as a result of your proposal. Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  14. Personalize, Humanize, DramatizeUse personal, specific examples of real people in real situations to humanize your message. Tell the story dramatically, for emphasis.“Victims.” Benita M. Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

  15. Thank you! Follow me at http://twitter.com/Benitadodd Benita Dodd Georgia Public Policy Foundation www.gppf.org benitadodd@gppf.org

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