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The Business of Blogging As A Social Media Platform. Mitch Mitchell President, SEO Xcellence 315-622-5922. The Main Topics. I. What Is/Isn’t Blogging II. Why Business Blogging III. Objections to Business Blogging/Blogging in General IV. How To Business Blog & Should You Have One.
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The Business of Blogging As A Social Media Platform Mitch Mitchell President, SEO Xcellence 315-622-5922
The Main Topics • I. What Is/Isn’t Blogging • II. Why Business Blogging • III. Objections to Business Blogging/Blogging in General • IV. How To Business Blog & Should You Have One SEO Xcellence mitch@seoxcellence.com 315-622-5922
I. What Is/Isn’t Blogging A. Blogging isn't a diary. B. Blogging is a big part of social media in general. C. Blogging is the one way of getting an unfiltered message out, no matter what it is. D. Blogging is a way to keep consistently new content on your website. SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? A. Business Blogging can help you get more business SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? B. Business Blogging helps you show your expertise SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? C. Business Blogging gives you a voice inside and outside of your industry; look who’s blogging SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? D. You can market from your blog SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? E. If attached to your website, Business Blogging will help your SEO SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? F. Case Study – How I Improved My Website & Search Engine Rankings SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? • The day I started my blog, my Alexa ranking was 2,741,051 • As of 10/25/11, my Alexa ranking was 494,708 SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? When I started, I could only be found for 13 of my search terms: SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? 2 ½ months later, I can be found for 23 of my search terms: SEO Xcellence mitch@seoxcellence.com 315-622-5922
II. Why Business Blogging? SEO Xcellence mitch@seoxcellence.com 315-622-5922
III. Objections To Business Blogging/Blogging In General • Time Consuming • Don't Know What To Say • Don't Want To Be Controversial SEO Xcellence mitch@seoxcellence.com 315-622-5922
III. Objections To Business Blogging/Blogging In General • Can't Control The Audience • Too Much Spam • Not A Good Writer SEO Xcellence mitch@seoxcellence.com 315-622-5922
IV. How To Business Blog & Should You Have One • Add Content On A Regular Basis • Expand The Realm Of What You Have To Say SEO Xcellence mitch@seoxcellence.com 315-622-5922
IV. How To Business Blog & Should You Have One • Add Variety 1. Video 2. Audio 3. Guest Posts 4. Multiple Bloggers SEO Xcellence mitch@seoxcellence.com 315-622-5922
IV. How To Business Blog & Should You Have One • Don't Start One If You're Not Going To Keep It Going • Add It To Your Website Instead Of Going The Free Route • Visit Other Blogs & Comment SEO Xcellence mitch@seoxcellence.com 315-622-5922
Questions / Comments My info: Mitch Mitchell SEO Xcellence/T T Mitchell Consulting Inc mitch@seoxcellence.com 315-622-5922 http://www.seoxcellence.com http://www.seoxcellence.com/blog SEO Xcellence mitch@seoxcellence.com 315-622-5922