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The Marketing Machine

The Marketing Machine describes the key processes in an automated marketing system.

brucemay
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The Marketing Machine

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  1. The Marketing Machine

  2. ? ? ?

  3. Content Raw Leads Closed Deals

  4. Content Raw Leads Closed Deals What’s Happening Inside?

  5. Content • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Raw Leads “Owned” Audience New Audience Closed Deals

  6. Content Raw Leads Closed Deals Audience Qualified Leads Marketing Qualified Leads

  7. Content Raw Leads Closed Deals Audience Qualified Leads Marketing Qualified Leads

  8. Content “ “ “ “ “Automated Conversations” Raw Leads Closed Deals Audience Qualified Leads Marketing Qualified Leads

  9. Content “Sales Qualified Lead” Contact Score Raw Leads Closed Deals Audience Qualified Leads Sales Qualified Leads Marketing Qualified Leads

  10. Walk Through Traffic Drivers Offline Ads Online Ads Content Email Networking Content Raw Leads Closed Deals Purchased Leads

  11. Walk Through Traffic Drivers Offline Ads Online Ads Content Email Networking Content Raw Leads Closed Deals Purchased Leads

  12. Distribution Channels Traffic Drivers Content Social Media Owned Web Raw Leads Networking & Sales Paid for Audience (On or Offline) Email Events

  13. Distribution Channels Traffic Drivers Content Social Media Owned Web Raw Leads Networking & Sales Paid for Audience (On or Offline) Email Events

  14. Distribution Channels Traffic Drivers Content Social Media Landing Pages Owned Web LP for Media-Like Content Raw Leads Networking & Sales LP for Product Content Paid for Audience (On or Offline) Promotional Content Email Events

  15. Content Distribution Channels Social Media Landing Pages Owned Web Networking & Sales Paid for Audience (On or Offline) Email • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Events

  16. Content Distribution Channels Social Media Landing Pages Owned Web Networking & Sales “ Progressive Profiling” “Squeeze Page” Paid for Audience (On or Offline) Email • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Events

  17. Content Distribution Channels Social Media Landing Pages Owned Web Networking & Sales “ Segmentation” Paid for Audience (On or Offline) Email • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Events

  18. Content Distribution Channels Social Media Landing Pages Owned Web Networking & Sales Paid for Audience (On or Offline) Tag! Your IT Email • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Events

  19. Content Distribution Channels Social Media Landing Pages Owned Web Networking & Sales Paid for Audience (On or Offline) Email • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Events

  20. Content Traffic Drivers Landing Pages Distribution Channels Raw Leads

  21. Content Traffic Drivers Landing Pages • Profile Data • Name/Title/etc. • Needs/Concerns • Engagement Record Distribution Channels Raw Leads Closed Deals New Customer

  22. Content Traffic Drivers Landing Pages Landing Pages Distribution Channels Raw Leads Closed Deals New Customer

  23. Content Traffic Drivers Landing Pages Landing Pages New Audience Distribution Channels Raw Leads Closed Deals Audience Qualified Leads Sales Qualified Leads Marketing Qualified Leads

  24. Content Traffic Drivers Landing Pages LP for New Audience Landing Pages New Audience Distribution Channels Raw Leads Closed Deals LP for Media Content LP for Product Content LP for Marketing Content Audience Qualified Leads Sales Qualified Leads Marketing Qualified Leads

  25. Content Landing Pages Landing Pages New Customers Existing Customers Distribution Channels Raw Leads Closed Deals

  26. Content Landing Pages Landing Pages New Customers Existing Customers Distribution Channels Raw Leads Closed Deals

  27. The Marketing Machine

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