The Use of a Web Portal to Increase Access to Higher Education Hawaii February 24 & 25 , 2009

1. The Use of a Web Portal to Increase Access to Higher EducationHawaiiFebruary 24 & 25 , 2009 Joe Watts Senior Fellow, The Institute for College and Career Success

2. US Secretary of Education Report “We found that access to American higher education is unduly limited by the complex interplay of inadequate preparation, lack of information about college opportunities and persistent financial barriers.” Former US Secretary of Education Margaret Spellings

3. Presentation Overview • Define the Problem • North Carolina’s Response • Review the Site • New Initiatives • Examine Results • Benefits

4. The Driving Forces • Changing Demographics • Shifting Economics

5. Demographics

6. The number of public high school graduates peaks in 2009, doesn’t recover until 2017

7. The racial composition of HS graduates will change 1994-2018

8. Projections of High School Graduates by State 2002-2018 Loss of 10%-35% Loss of 1%-9% Gain of 1%-10% Gain of 11%-25% Gain of 26%-50% Gain of 51%-103% Source: Western Interstate Commission for Higher Education

9. North CarolinaPublic and Nonpublic High School Graduates2003-04 through 2017-18 (projected) Source: Western Interstate Commission for Higher Education

10. HawaiiPublic and Nonpublic High School Graduates2005-06 through 2021-22 (projected) Source: Western Interstate Commission for Higher Education

11. Economic and Industrial Shifts

12. Source:http://www.cerc.com/detpages/aboutus79.html

13. Economic and Industrial Shifts • Historically a manufacturing/agricultural state • Loss of textiles • Loss of furniture • Loss of tobacco • Future Industries for Growth • Biotechnology • Pharmaceuticals • Pervasive computing • Nanotechnology • Service industries

14. Skill Level Changes Unskilled 60% Professional 20% Skilled 20% 1950 Bureau of Labor Statistics

15. Skill Level Changes Unskilled 35% Skilled 45% Professional 20% 1991 Bureau of Labor Statistics

16. Skill Level Changes Unskilled 15% Skilled 65% Professional 20% 2000 Bureau of Labor Statistics

18. North Carolina’s Response

19. The College Foundation of North Carolina • CFNC is a partnership requested by the UNC Board of Governors and funded by the 1999 General Assembly. • Department of Public Instruction (K-12) • NC Community College System (58) • NC Independent Colleges and Universities (36) • UNC System (16)

20. CFNC is the name of a service provided by three NC entities Pathways State-funded K-16 partnership (DPI, NCCCS, UNC, NCICU) administered by the UNC System NC’s loan originator - 501(c)3 State Guarantor - scholarships, 529 program

21. Our Primary Goal = Access To increase the college-going rate in North Carolina with particular attention toward “first-generation” college students. GOAL Two obstacles facing first-generation college students: (1) Can I really go to college in NC? (2) Can I afford to go to college?

22. CFNC Access Services GEAR UP North Carolina Resource Center Technology andInternet Services www.CFNC.org Low-income (FRL) school students $37 million Two grants from Dept of Education (2000-2011) 35 NC counties 14,000+ students 1.866.866.CFNC Career Center Student Planner College Fair Online Applications and HS Transcripts Paying for College Saving for College Toll-free Telephone Hotline for Career, College, & Financial Aid Planning Email from CFNC.org Publications Training Hispanic Services

23. Why a Web Portal 1. Good Information = Good Decisions 2. Comprehensive: “Plan, Apply, and Pay” 3. Up-to-date / Real Time 4. Accessible 5. Interactive 6. Personalized 7. Versatile 8. Supports and Enables Student Transitions

24. CFNC.org Highlights • Career information • Four-year planner • Free Test Prep for SAT/ACT/GRE • College profiles and matching assistant • Online applications • Electronic high school transcripts • Online FAFSA • Financial aid information • 529 College Savings Plan

27. The College Access A’s and Mentor Portal 1. Aspirations Career Planner 2. Academic Preparation Student Planner 3. Affordability Paying for College 4. Availability College Fair 5. Applications Online Applications

28. Taking Access to The Next Level • College Access and Career Planning Curriculum • Premier Agenda High School Planner • Career Planning and Exploration • College Application Week

29. NEW Curriculum Materials and Academic Planning Tools

31. NEW Bridges Career Tools Enhancement to CFNC.org

34. NEW College Application Week A North Carolina Innovation

35. College Application Week Background • Patterned after College Goal Sunday • Target the two biggest obstacles standing in the way of students matriculating to post-secondary education: Admission and Cost. • Cosponsored by CFNC and CACRAO • Goal = All Students Apply to College

36. College Application Week Timeline • 2006, 15 high schools • 931 students participated • 1,007 applications were submitted • 2007, 109 high schools • 12,808 students participated • 21,445 applications were submitted • 2008, a statewide event: • 19,356 students • 37,903 applications

37. Events

38. Access Marketing Just because you build it, doesn’t mean they will come…

39. CFNC Marketing Marketing Strategies: • TV • Radio • Print and Direct Mail • Billboards • Collateral Materials • Public Service Announcements

40. Annual Marketing • Year One Brand Awareness • Year Two Targeting Services • Year Three Targeting Services • Year Four Targeting Audiences

41. Year One Branding and Awareness

44. Years Two &Three Targeting Services

48. Year Four Special Audiences

50. Results