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5 Tips for effective Press Release marketing GPS Public Relations & Website Design
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What is a Press Release? • A short, compelling news story • The goal is to pique the interest of a journalist or publication. • Should contain all the essential information who? what? where? when? how? & most importantly why?
SEO: Search Engine Optimization • Another great way to generate traffic to your website. • Not as common as other traffic generation methods.
1. Make sure your Press Release high quality 1. Make sure your Press Release high quality Content should be as original as possible. Your release should really be news worthy.
2. Follow “News” format 2. Follow “News” format • Requires a certain style or format Different from posting on a regular blog. • PR Web is a good resource specifically for this purpose.
3. 3. Do not hard Do not hard- -sell sell • Don’t be flashy • Avoid sales pitches • Focus on delivering a good story.
4. Provide your contact information • Provide contact information makes a business is legitimate. • It will be greater exposure and thus more traffic generation.
5. Proofread your story meticulously 5. Proofread your story meticulously Unlike a blog post, your Press Release must be very professional. Treat it like a resume for job application. Now that you are done with your story, where do you go to submit your Press Releases?
Free Channel • PRLeap.com • Free-press-release.com • i-newswire.com
Paid Channel • PR Web • It is important to invest in the right tools to succeed money online. • Get Educated. Market Smart!