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Steve Illingworth Principal Technology Consultant

Steve Illingworth Principal Technology Consultant. May, 2012. Greenplum Becomes the Foundation of EMC ’ s Big Data Analytics (July 2010). EMC Acquires Greenplum.

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Steve Illingworth Principal Technology Consultant

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  1. Steve IllingworthPrincipal Technology Consultant May, 2012

  2. Greenplum Becomes the Foundationof EMC’s Big Data Analytics (July 2010) EMC Acquires Greenplum “For three years, Gartner has identified Greenplum as the most advanced vendor in the Visionary quadrant of its data warehouse DBMS Magic Quadrant….” – Gartner

  3. EMC Cumulative 8 Year Technology Investment R&D $10.5B M&A $14B Our Journey To The Cloud/Big Data 2011 CLOUD & BIG DATA 2009 JOURNEY TO THE CLOUD 2007 INFORMATION & VIRTUALINFRASTRUCTURE 2005 2003 AND BEFORE INFORMATION LIFECYCLE MANAGEMENT ENTERPRISESTORAGE

  4. !!! !!! “Big Data Is Less About Size, And More About Freedom” !!! ―Techcrunch !!! THE ERA OFBIG DATAIS HERE “Findings: ‘Big Data’ Is More Extreme Than Volume” !!! “Big Data! It’s Real, It’s Real-time, and It’s Already Changing Your World” ― Gartner “Total data: ‘bigger’ than big data” !!! !!! ―IDC !!! ― 451 Group

  5. IN THE BIG DATA ERA: ANALYTICS ARE THE KEY TO SUCCESS Big Data Analytics: The Path to Business Value

  6. Increase Revenue With Big Data Analytics USE CASE Big Data Analytics Enables Increased Per Customer Profit For Retail Banking Firm BIG DATA LEVERAGED TRADITIONAL DATA LEVERAGED HIGH Greenplum Database BI Reporting Greenplum In-DatabaseAnalytics Legacy System Customer Profit Greenplum Big Data Analytics LOW Market Basket Analysis & Customer Lifetime Value Computations Enabling User-based Recommendations Branch Level Reporting Enabling Profit-based Recommendations Data Enriched with Unstructured Activity Logs To Identify At Risk Customers Agent “BestGuess”

  7. Reduce Risk With Big Data Analytics USE CASE Big Data Analytics Enables Accurate Decisions For National Mortgage Underwriter TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED HIGH Greenplum Database BIReporting Greenplum In-DatabaseAnalytics Greenplum Big Data Analytics Unstructured Data Sources Enrich The Data Legacy System Underwriting Risk Delivering In Minutes What Was Days K-Means Clustering & Decision Tree Scoring Improves Accuracy LOW Daily Risk Model Updates Monthly Risk ModelUpdates Professional & Social History of Applicant Localized Job Market Trends EmploymentHistory Home Price Trending Historical Loan Data Geographical Hazard Risk Census Data

  8. Innovate With Big Data Analytics USE CASE Big Data Analytics Accelerate Health Care 2.0 for Evidence-based Care Provider BIG DATA LEVERAGED TRADITIONAL DATA LEVERAGED HIGH Greenplum Database BI Reporting Greenplum DB In-DatabaseAnalytics Legacy System Greenplum Big Data Analytics Quality of Care Delivering 10 Years Of Data In Seconds Associative Rule Mining and User Clustering Improves Pathways External Data Sources Enable Personalized Medicine LOW Treatment Pathways onSummary Data Treatment Pathways on All the Data Social & Economic Factors Drug Interaction Predictions International Results Geographical Factors NIH HistoricalData Individual Patient History

  9. Optimize Marketing Campaigns With Big Data USE CASE Big Data Analytics Enables Better Customer Interactions HIGH Legacy System Greenplum In-Database Analytics Greenplum Big Data Analytics Likelihood Of Conversion Social Media, Blog and Press,& Competitor Website Behavior, Leveraged to Refine Predictions Clicks become users targeted to predicted outcomes LOW Referring URLOnly User To Funnel Conversion YouTube & Podcasts Off-Website Behavior Mapping Clicks To Users Blog and Press Sentiment User Clustering Facebook F-of-FOptimization Twitter Sentiment

  10. The Greenplum Unified Analytics Platform BlAnalyst Data Engineer Data Analyst LOB User Data Scientist Greenplum Chorus - Analytic Productivity Layer 3rd Party/Partner Tools & Services Data Science Team Data Access & Query Layer Greenplum Database Greenplum Hadoop Data Platform Admin Private/Hybrid Cloud Infrastructure or Appliance

  11. UAP Interoperability Self Service Provision Database Create Tables Move Data Collaboration Analysis Virtual Environment GPHD File on HDFS GPHD data in/out in GPDB Query GPDB External Table

  12. Powerful Customer and Partner Ecosystem

  13. Greenplum: Not Just About Technology • Data Science teams will become the driving force for success with big data analytics • University data science program collaboration with Stanford and UC Berkeley • Greenplum’s Data Science practice with leading PhDs and analytic tools expertise • Community investment including the Greenplum Analytic Workbench, Community edition software, and Data Science Summits

  14. Getting Started: Greenplum Analytics Labs • Packaged solutions that produce business value and actionable results • Accelerate analytics capabilities on your data with your analysts • Leverage the expertise of Greenplum’s Data Scientists • Establish a strategic vision for analytics development

  15. Steve IllingworthPrincipal Technology Consultant May, 2012

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