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Graphic Standards

Learn why and when to use graphic standards for Key Club branding, professionalism, and recognition in all CNH District materials. Get guidelines on logos, fonts, and pencil usage with useful tips and acknowledgements.

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Graphic Standards

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  1. Graphic Standards Region Training Conference 2019 Name, Position

  2. WHY do we use Graphic Standards? WHEN do we use Graphic Standards? • Branding • Allows work to easily be identified with Key Club • Provides a consistent image to Key Club • Maintains a professional image • Meeting agendas • Newsletters/Publications • Recognition • Advertisements • Professional Documents • Training/Meeting PowerPoints • Just about all things CNH, graphic standards is the way!

  3. Using Key Club logos The Basics • Must be placed on a neutral color background • Maintain the original shape; logos should never be distorted • CNH District Map Logo should not be next to KCI Logo

  4. CNH Word Art • The “CNH” must be bolded • Word art must be expanded by 6pt. or 18% at a 36 pt. size • MUST be placed at the top rightof the document, aligned the end of the “B” of “CLUB” with the start of the pencil's tip. CNH | KEY CLUB

  5. Fonts Don’t have access to one of these fonts or want try out others? You can download fonts from here! • dafont.com • fontsquirrel.com • fonts.com* • fontshop.com* • veer.com* * = may require purchase

  6. Fonts • Fonts like Century Gothic, Verdana, or Goudy Old Style would be used for more official Key Club publications or document such as: • Meeting Agendas • Club/Division Newsletter • Fonts like walk around the block will be used for titles of articles, attention grabbing details, or for divisons! • NOTE: You are required to use graphic standards if you are promoting the District.

  7. Using the Pencil • Full width of the document • ONLY text can overlay the pencil. • Must be facing right • Multiple pencils cannot be on top of each other • The pencil can only placed on the top of the page • The pencil must be horizontal • The pencil must be on, but are not limited to, the first page of all Key Club documents which • Does not include graphics, info graphics, and media

  8. Standard Pencil VS Scribble Pencil Scribble Pencil could be used on advertisements, meeting agendas, any unofficial Key Club documents. Standard Pencil should be used on Club/Division newsletters, agendas, meeting/training PowerPoints, or any official KC publications.

  9. Using the pencil

  10. Using the pencil

  11. ? ? Questions? Comments? Concerns? Go for it!

  12. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Tina Bui, Graphics Department Coordinator, 2014-4015 Raymond Guan, Graphics Department Team Member, 2014-2015 Member Relations Committee, 2015-2016 GabyYonarta, Graphics Department Coordinator, 2016-2017 Trinity Tran Nguyen, Graphics Department Coordinator, 2017-2018 Nathaniel Banlusak, Communications and Marketing Committee Chair, 2018-2019 Daniel Chong, Membership Development and Education Chair, 2019-2020

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