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Graphic Standards

Learn why we use graphic standards in Key Club, how to apply them correctly, and the importance of consistency. Understand the basics of using Key Club logos, fonts, and the official pencil emblem in your documents. Get insights on professionalism, unity, branding, and recognition techniques.

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Graphic Standards

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  1. Graphic Standards Region Training Conference 2016 Name, Position

  2. WHY do we use Graphic Standards? WHEN do we use Graphic Standards? • Professionalism • Unity, consistency • Branding - Allows work to easily be identified with Key Club • Meeting agendas • Newsletters/Publications • Recognition • Advertisements • Documents • Training/Meeting PowerPoints • Just about all things CNH, graphic standards is the way!

  3. Using Key Club logos The Basics • Must be placed on a neutral color back ground • Should never be distorted • CNH District Map Logo should not be next to KCI Logo

  4. CNH WordArt • The “CNH” must be bolded • The word art must be expanded by 6pt. or 18% at a 36 pt. size • It must be placed on the top right of the document, aligned the end of the “B” of “CLUB” with the start of the pencil's tip. CNH | KEY CLUB

  5. Fonts • Don’t have access to one of these fonts or want try out others? • You can download fonts from here! • dafont.com • fontsquirrel.com • fonts.com* • fontshop.com* • veer.com* • * = may require purchase

  6. Fonts • Fonts like Century Gothic, Verdana, or Goudy Old Style would be used for more official Key Club publications or document such as: • Meeting Agendas • Club/Division Newsletter • Fonts like walk around the block will be used for titles of articles, attention grabbing details, etc… • NOTE: You are required to use graphic standards if you are promoting the District.

  7. Using the Pencil • Full width of the document • ONLY text can overlay the pencil. • Pencil must be facing right • Multiple pencils cannot be on top of each other • The pencil can only placed on the top of the page • The pencil must be horizontal • The pencil must be on the first page of all Key Club documents which does not include graphics, info graphics, and media

  8. Standard Pencil VS Scribble Pencil Scribble Pencil could be used on advertisements, meeting agendas, any unofficial Key Club documents. Standard Pencil should be used on Club/Division newsletters, agendas, meeting/training PowerPoints, or any official KC publications.

  9. Using the pencil

  10. Using the pencil

  11. ? ? Questions? Comments? Concerns? Go for it!

  12. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Tina Bui, Graphics Department Coordinator 2014-4015 Raymond Guan, Graphics Department Team Member 2014-2015 Member Relations Committee, 2015-2016 GabyYonarta, Graphics Department Coordinator 2016-2017

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