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Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog

Learn how to personalize, polish, and promote your blog with these 6 easy steps. From feed and syndication to categories, tags, and keywords, discover how to make it easy for your readers, search engines, and fellow bloggers to connect with your content. Presented by Andrea Meyers of Andrea’s Recipes.

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Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog

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  1. Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog Polish Presented by Andrea Meyers of Andrea’s Recipes (www.andreasrecipes.com) BlogHer Reach Out Tour DC '08

  2. Polish • Feed/Syndication • Categories, Tags, Keywords, Labels • Search • Archives/Index • Headlines • Hyperlinks BlogHer Reach Out Tour DC '08

  3. Make It Easy… • Make it easy for your readers to find what they are looking for. • Make it easy for search engines to find your blog and your posts. • Make it easy for your readers to subscribe to your blog. BlogHer Reach Out Tour DC '08

  4. Feed/Syndication • Make sure you have a prominent link to your site's feed. • Easy: Widgets in WP and Blogger. • Google Feedburner • Newsgator • Feedblitz BlogHer Reach Out Tour DC '08

  5. Categories, Tags, Keywords, Labels • Think Table of Contents and Index. • WordPress: Categories and Tags • Blogger: Labels • Typepad/Movable Type: Categories and Keywords BlogHer Reach Out Tour DC '08

  6. Search • Add a search box to your site. • WordPress widget. • Blogger does it automatically in the Navbar. • $ - AdSense has a search box. BlogHer Reach Out Tour DC '08

  7. Archives/Index • Add an archives list or have a page with the archives/index listed. • Widgets in WP and Blogger. BlogHer Reach Out Tour DC '08

  8. Headlines • Informational blogs need basic descriptive headlines; more search engine friendly. • Otherwise, catchy can be good if you are trying to stand out from the crowd. • Try to have at least one relevant word in the headline. BlogHer Reach Out Tour DC '08

  9. Hyperlinks • Spread the link love, but don't overdo it. • Choose important things to link to. • If you reference someone else's post, link to it meaningfully and in context. Name the blog and post title in the link whenever possible. • Link to relevant posts within your own blog. Similar posts plugin for WP makes it easy, or you can do it manually. • Link to similar relevant posts from your favorite bloggers. This is becoming standard practice among cooking bloggers. BlogHer Reach Out Tour DC '08

  10. The Big Ideas • Make it easy. • Help your readers. • Help the search engines. • Help your fellow bloggers. BlogHer Reach Out Tour DC '08

  11. Thank you! Polish Presented by Andrea Meyers of Andrea’s Recipes (www.andreasrecipes.com) BlogHer Reach Out Tour DC '08

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