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Innovating for a Better Future Future Lead Market in Europe Smart Energy Efficient Homes

Innovating for a Better Future Future Lead Market in Europe Smart Energy Efficient Homes. Prof. Dr. Rüdiger Iden BASF Aktiengesellschaft. Brussels, 6 th December 2006. Energy / Resources. Smartness. Health / comfort. Thermal insulation. Awareness enhancing technologies.

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Innovating for a Better Future Future Lead Market in Europe Smart Energy Efficient Homes

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  1. Innovating for a Better FutureFuture Lead Market in EuropeSmart Energy Efficient Homes Prof. Dr. Rüdiger Iden BASF Aktiengesellschaft Brussels, 6th December 2006

  2. Energy / Resources Smartness Health / comfort • Thermal insulation • Awareness enhancing technologies • Self cleaning surfaces • Fuel cells/ batteries • Remote diagnostics - monitoring • Domotics • Efficient domestic appliances • Sound insulation • Smart materials • Efficient lighting • Personalized nutrition • Security • Phase changing materials • Sustainable consumer products • Remote shopping • Photovoltaics • Air quality • Water and waste management The Smart Energy Home Concept Lead Market Smart Energy Efficient Home Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  3. Energy / resources Health/ comfort Smartness What’s new in the SEH Integration vs. fragmentation Much more than another prototype of the ‘house of the future’: In summary the Smart Energy Home will provide • Partner platformto facilitate testing and scaling up • Demonstration platform to showcasing the importance of chemistry and material development for a sustainable future in Europe • Direct feedback from end users ‘living innovations’ • Implementing results of leading FP projects in real life solutions for consumers With the right support considerable market uptake could be achieved within 3 to 5 years rather than 10 to 15 years Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  4. The Smart Energy Home ConceptTriple C Concept The potential of technologies for the creation of world class markets Develop a wide range of • Materials • Appliances • Equipment and integrated technologies to create next generation efficiencies in areas such as energy use and consumer convenience without extra CO2 emissions Consumer driven resource Conservation enabled by Chemistry Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  5. 4 Product categories for lead markets • Highly efficient next generation construction materials • Ultra efficient next generation appliances (in the widest sense) that have been validated for the required consumer acceptance by actual in home use • Service, know-how and licensing opportunities from integrating new power generation technologies within a house in a manner that is acceptable from a social, appearance, consumer use and economic perspective • Modular home building technologies applicable to both individual homes, but also to larger scale construction opportunities such as social housing and public buildings Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  6. Bottlenecks <-> Opportunityof a Smart Energy Home Europe is among the best in terms of energy efficiency and sustainable products but this strength needs to be fostered by speeding up the market uptake • A vertical network will provide the critical mass for future innovations in materials development and implementation into products. • A horizontal network with partners along the value chain is also essential. Bringing together raw-material providers, construction companies, craftsmen, architects and real estate companies to shorten time to market. • No demonstration and testing unit exists for an integral approach (energy efficiency, health, eco-efficiency, safety and convenience). • Technical and non-technical barriers like economic, commercial, cultural, regulatory and business practice • Different building codes and standards in Europe make it difficult for manufacturers to supply a “single market”. • Instruments are needed to foster the implementation of products & systems that are eco efficient on a long-term basis, like SME support, public promotion and a European wide energy pass etc. Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  7. Harmonization of regulations, accelerate market development, Public promotion, increase awareness and SME support … Building the Lead MarketSmart Energy Efficient Home • stimulate research and market • speeding up market uptake • strengthen European competitiveness (Research & Industry) • implementation of new eco-efficient production methods and facilitate next • generation high value-added products Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

  8. Smart Energy Home and E2B Concept TP SusChem & European Construction TP Two platforms have independently developed concepts for smart energy efficient buildings and homes and are joining efforts. Those concepts are the Smart Energy Home presented by SusChem and the E2B Concept by ECTP. Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft

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