340 likes | 513 Views
DeCA Update. Mr. Richard S. Page, Chief Operating Officer. Sergeant Merlin German, USMC November 15, 1985 – April 11, 2008 “Got 3% Chance of Survival, what ya gonna do?” A). Fight Through B). Stay Strong C). Overcome Because I Am a Warrior D). All of the Above.
E N D
DeCA Update Mr. Richard S. Page, Chief Operating Officer
Sergeant Merlin German, USMC November 15, 1985 – April 11, 2008 “Got 3% Chance of Survival, what ya gonna do?” A). Fight Through B). Stay Strong C). Overcome Because I Am a Warrior D). All of the Above “A veteran - whether active duty, retired, National Guard, or Reserve - is someone who, at one point in his or her life, wrote a blank check made payable to The 'United States of America', for an amount of 'up to and including my life.'” (Author unknown)
Performance Metrics • Sales • YTD through May: $3.853B (+ $178M) • Costs • 2008 Goal: $1.267.7B • Actual (through March): $617.3M (48.7% execution) • Patron Satisfaction • 4.60 (out of 5.0) • American Customer Satisfaction Index • National average for commercial grocers: 76 • DeCA’s score: 77 • Benefit Value • Target: 30% Actual: 31.9% • Clean Audit Opinion: 6th straight year • Highest score in DoD for FY 2007 Statement of Assurance for internal controls—Second year in a row
DeCA East Award Winners • Best Commissary • MCAS New River, NC – Best Large Commissary in the U.S. • NAS Key West, FL – Best Small Commissary in the U.S. • Patrick AFB, FL – Best Superstore • Outreach • Fort Drum, NY – Guard/Reserve • Best Merchandising • Fort Eustis, VA – Large Store in the U.S. • NAS Patuxent River, MD – Small Store in the U.S. • COMEX – Promotional Display Compliance • Fort Myer, VA – Best Store • Zone 29 – Best Zone
From FMI 2008 • Average weekly sales for U.S. stores with sales over $2M per year for CY 2007 • DeCA: $527, 679 Retail: $294,454 • Average sales growth—Identical store DeCA: 2.2% Retail: 0 • Shrink percentages for CY 2007 • DeCA: -.40% Retail: -1.52 • Food Safety—Best in Class! • Information Assurance—Best in Class! • Leadership Development—We face the same challenges! • Partnerships—Best in the business!
Partnerships • Military Resale Industry / ALA • DoD / Military Services • TRICARE • Military OneSource • DoDDS • Mental Health Self Assessment Program (MHSAP) • Military Associations • Non-profit organizations • Military Exchanges 7
Partnerships: Military Exchanges • Joint Communications • Customer lined to AAFES via www.commissaries.com • Mailers, weekly ads, radio, catalogs • Joint Construction • Town Center Concept • Joint Business Processes • Exploring and leveraging promotional affinities • WOW – Europe • Sister Service Report Viewer (SSRV) From Competition to Cooperation
May figures will change slightly as all accounts not closed YTD Sales through May Sales Forecast Attainment Status thru 8 Months (2/3 of Year) Sales Results 3% Growth 1.8% Inflation
The Sky's the Limit!!! $6 Billion FY 2009
Club Pack Sales History *3 MONTH SALES VS 4 MONTH SALES FOR 2007
WW Case Lot Sale • DeCA East 19.5% Increase • May 2008: $8.46M • May 2007: $7.08M • DeCA West 32% Increase • May 2008: $6.12M • May 2007: $4.63M • DeCA Europe - 5.8% Decrease • May 2008: $730K • May 2007: $775K
Guard & Reserve On-Site Sales • Major undertaking to deliver benefit to G&R • Industry is a key player • Over 100 this year—expand to up to 400 by 2010 • Activations to remain at current levels indefinitely • This is the right thing to do for our customers!! • Guard/Reserve Sales Status • FY 2007: Sales at 21 Guard/Reserve locations • Sales were $1.63 million • FY 2008: 124 sales planned • 36 completed, 48 scheduled, 40 planned but dates TBD • Sales for the 36 completed sales are over $2.1 million
Guard & Reserve On-Site Sales • Expanded Access • On-site Sales • Partnership (DeCA, Industry, Installation) Success • Communicate “Quality of Life” commissary benefit • Hire military family members • Guard/Reserve On-site Sales System • Virtual Commissary • Outreach • “Discover Your Benefit” Campaign Commissary Onsite Sales: Delivering the Benefit!
Niagara Falls, NY 266 Customer Transactions $26,161 In Sales
Hilo, Hawaii 900+ Customer Transactions $187,175 In Sales
Charlotte, NC 2,265 Customer Transactions $233,414 In Sales
Workforce Development • Workforce of the Future • NSPS • Military family members • Wounded Warrior Program • Intern Program • Leadership Development • Employee Quality of Life
CARTS • Deployment Status • On track to fully deploy 259 commissaries by August 2008 • SCOs account for 29% of total lanes • Follow on deployment begins Fall 2008 to adjust lane configurations at select • commissaries as recommended by operational community • Prioritized by operations as funding is available • System Support • Availability goal of 98% • Balancing Help Desk support with deployments is a primary issue • Improvement Progress: • Fine tune Tier 1 • Establish IBM Region POC • Publish CARTS newsletter • Establish Field Review Board
CAO -- Daily Forecasting • What is it? • CAO Order Forecast will run daily vs. weekly for every item • Why do we need it? • Provides for a much more accurate forecasting capability • Resolves issues for stores with a 7 day order lead-time or longer • When will we get it? • Beta Testing at Pearl Harbor and Fort Lewis • Scheduled to begin around October 31, 2008 • Testing will last two weeks, or longer if needed • Deployment to rest of Hawaii two weeks later • Rest of CoNUS stores to follow
Focused on "Green" Efforts • Listening to our customers • Earth Friendly Days promotion featuring “Go Green” products • April 17-30, 2008 promotion • Coincided with Earth Day (April 22) and Arbor Day (April 25) • Leveraging explosive category growth for green and organic products – tripled SKUs in the last six months • Reusable grocery bags • Over 1 million DeCA imprinted non-thermal bags • sold Oct 2007 to date • Over 500,000 non-imprinted thermal bags sold 2005 to date
Focused on "Green" Efforts • Operations—reducing our ecological footprint • Reducing utility consumption and exploring alternative fuels • Equipment, HVAC, fleet, alternative lighting and power supplies • Daylight harvesting (skylights) – San Diego & Little Creek • Solar Power – Los Angeles • Evaluating in partnership with DOE, fiber optic lighting in closed door freezer cases and LED technology for walk-in freezer lighting – Fort Meade • Waste management program – reducing solid waste • Recycled more than 20,000 tons of cardboard and 7,000 pallets since Oct 2007 • Developing plastic recycling program
Rota, Spain • Project Awarded: September 2005 • DeCA Cost $12,900,00 • Total Project Cost: $29,659,785 • Overall Store 54,896 SF • Grand Opening November 9, 2007 • - New Commissary • - Joint construction with NEXCOM • - Complete sales area includes “Grab & Go” area • - Project is sited in an area master planned as a • Community Center • - Project included parking area, sidewalks, storm • drainage and landscaping • - Force protection Sales Increase: +13%
Fort Detrick • Project Awarded: February 21, 2006 • DeCA Project Cost: $13,500,000 • Overall Store: 34,210 SF • Grand Opening: April 8, 2008 • - New commissary • - General sales area with “Grab & Go” area • Energy efficient Heating and Air • Conditioning system • - Heat recovery system • Return air reclaims cold display case • spill-over • Automatic refrigeration monitoring and • control system • - Force Protection Sales Increase: +38%
NAS JRB Fort Worth Grand Opening: March 25, 2008 Total Project Cost: $1.2M Overall Store: 86,101 SF Sales Area: 44,000 SF - OSD approved October 29, 2007 - BX Mart to Commissary - Exchange turned over building on March 16, 2008 - Projected monthly sales $1.8M Sales Thru 6-12 $6.57M
Robins AFB Project Awarded: July 2, 2007 Total Project Cost: $18.7M Overall Store: 66,910 SF Grand Opening: Winter 2008
Richards-Gebaur Projected Sales $3.4M • Project Awarded: Sep 25, 2007 • DeCA Project Cost: $8.0M • Overall Store: 20,277 SF Grand Opening: Winter 2008
The Future... Together, We Will Meet Every Challenge! DoD Budget Scrutiny Change in Administration The Economy The Relentless Pursuit of Excellence Competition Relevance