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Richard S. Page, Chief Operating Officer

The Defense Commissary Agency. Richard S. Page, Chief Operating Officer. DeCA Performance. FY 2008 YTD Through July. Cooperative Efforts. Enhancing the value of the entire resale system!. eCommerce Marketing: "Linking" Up Our Customers Online. Customers linked to

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Richard S. Page, Chief Operating Officer

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  1. The Defense Commissary Agency Richard S. Page, Chief Operating Officer

  2. DeCA Performance FY 2008 YTD Through July

  3. Cooperative Efforts Enhancing the value of the entire resale system!

  4. eCommerce Marketing: "Linking" Up Our Customers Online • Customers linked to • Exchange Online Shopping • via www.commissaries.com

  5. Media Partnerships • Mailers • Ads • Radio • Catalogs

  6. Joint Sales • Cooperative ads build cross-format foot traffic • Joint sales build synergy • Complementary items fill baskets • Benefit grows – Customer wins (and so do we)

  7. Worldwide Case Lot Sales • Held every May and September • May 2008 • Sales increased 23% over May 2007 • Gigantic – All stores participate • Special case lot sale page on • www.commissaries.com • Customer favorite • Buy in bulk • Increases overall savings – well above average 30%

  8. Guard & Reserve • Expanding access to the Commissary Benefit • FY 2008 onsite sales – 125 scheduled events • 74 held YTD; $3.59M sales • Military family member workforce • Communicate “Quality of Life” benefits • Guard/Reserve On-site Sales System • Virtual Commissary (www.commissaries.com) • Outreach activities On-site Sales: Delivering the Benefit!

  9. Guard & Reserve On-site Sales System -- Internet Ordering • Test phase • Tested at four locations; final test location completes Sep 7 • 42 customers have placed orders • Nearly 600 cases ordered ($4,300 sales) • Deployment schedule • January 2009 – pre-order, delivery made to on-site sale location, pay on-site and receive order • Summer 2009 – pre-order, pre-pay, and pick up order at on-site sale location (test in Europe) • Fall 2009 – pre-order, pre-pay, and product is delivered to your home

  10. Camp Fuji, Japan, On-site Sale 189 Customers Served $5,862 in Sales

  11. Hilo, Hawaii, On-site Sale 900 Customers Served $187,175 in Sales

  12. Camp Rilea, Oregon, On-site Sale 460 Customers Served $47,405 in Sales

  13. Klamath Falls, Oregon, On-site Sale 463 Customers Served $31,918 in Sales

  14. American Samoa, Pago Pago, On-site Sale 4,100 Customers Served $250,222 in Sales

  15. Thank You

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