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Mastering the Art of Persuasion: 5 Framing Tools for Impactful Communication

Discover powerful tools such as metaphors, jargon, contrasts, spin, and stories to shape your messages effectively and engage your audience. Learn from Dr. Joanne E. Nottingham how to utilize these techniques for memorable framing strategies and gain insight into the nuances of influence versus manipulation. Uncover the complexities of metaphors and explore the role of stories in leadership. Enhance your communication skills and elevate your ability to convey messages that resonate with impact.

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Mastering the Art of Persuasion: 5 Framing Tools for Impactful Communication

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  1. Tools for Framing:Metaphor, Jargon, Contrast, Spin, and StoriesNote Table 5.1 on p. 101 Dr. Joanne E. Nottingham

  2. 5 Tools To Use To Build Memorable Framing • Metaphors • Jargon • Contrasts • Spin • Stories Dr. Joanne E. Nottingham

  3. 5 Tools To Use To Build Memorable Framing • Metaphors = describe likenesses to something else to aid understanding Dr. Joanne E. Nottingham

  4. 5 Tools To Use To Build Memorable Framing • Jargon = assist understanding in familiar terms = common expressions from everyday language that are summary statements that suggest a general frame Dr. Joanne E. Nottingham

  5. 5 Tools To Use To Build Memorable Framing • Contrasts = illuminate in terms of opposites or alternatives Dr. Joanne E. Nottingham

  6. 5 Tools To Use To Build Memorable Framing • Spin = casts a positive or negative light = reveals strengths (positive spin) and weaknesses (negative spin) Dr. Joanne E. Nottingham

  7. 5 Tools To Use To Build Memorable Framing • Stories = concrete examples to make more real, through implicit assumptions that guide decision-making and action = help build rapport between speaker and listener = can be used to teach Dr. Joanne E. Nottingham

  8. Question • When does influence become manipulation when using metaphors? Dr. Joanne E. Nottingham

  9. Influence versus Manipulationwhen using metaphors • It’s a judgment call (when influence becomes manipulation) that rests on your personal values • Implied relationships (between your language and behaviors, AND the expectations of others) must be carefully considered when you use metaphors Dr. Joanne E. Nottingham

  10. Uncovering Complex Metaphors • Have many implied aspects that can form “an intricate organization of parallel elements” (p. 121) • Question: • What does this mean? Dr. Joanne E. Nottingham

  11. Understanding the UsefulnessComplex Metaphors • Answer – • They allow you to influence others on an unconscious level • If you tie the implied meaning(s) of the metaphor(s) with others’ expected meanings Dr. Joanne E. Nottingham

  12. Complex Metaphors • The skill of finding them is to learn through trial and error. Dr. Joanne E. Nottingham

  13. Metaphors are essentialto your ability to think and describe • The power of metaphors is that they help us with our framing strategies. Dr. Joanne E. Nottingham

  14. Jargon & Vision • Top of Page 109 – What does that statement mean and why? Dr. Joanne E. Nottingham

  15. Stories • What role does a story serve in leadership? Dr. Joanne E. Nottingham

  16. The role that a story serves in leadership is… • It is a central theme whose meaning, using several language forms (such as jargon, metaphors, contrast, etc.), is established through an example. Dr. Joanne E. Nottingham

  17. Mastery of Framing Tools Question: • Why is it (mastery) advantageous? Dr. Joanne E. Nottingham

  18. Mastery of Framing Tools • “CHOOSING language to frame people’s actions, events is like moving a telescope into position.” (p.125) Dr. Joanne E. Nottingham

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