Cooperative Relationship between ADEC, its Member Institutions and Apollidon

1. Expanding Opportunities for Distance Education Programs Cooperative Relationship between ADEC, its Member Institutions and Apollidon

2. UF Forensic Science & PharmChem Programs • Forensic Science Program started in 2000 • Largest Forensic Science MS Program in the world • Students from 33 different countries taking UF courses • Close cooperation with the University of Canberra and the University of Edinburgh • Over 500 graduates • Won ADEC award in 2006 • Pharmaceutical Chemistry MS started in 2009 • Very few other online Pharmaceutical Chemistry programs • Enrollment of 50 students in the second semester • First graduate completed this spring

3. UF Forensic Science Results • UF Forensic Science Program • Profitable since 2002 • UF grossed $2 million in 2009/2010 Enrollments per Term 40%

4. UF Web Traffic Increases 2009/2010 2009/2010 2008/2009

5. ADEC Collaboration Intensification and Marketing Program ADEC Member Institution ADEC members working together could offer an increased number of quality distance education programs. ADEC Member Institution ADEC Apollidon ADEC Member Institution ADEC Member Institution

6. ADEC Collaboration Intensification and Marketing Program • Audiences • Focus primarily on working professionals • Types of Programs • Use continuum of engagement • Preliminary emphasis on non-credit modules, workshops and certificate programs, online specialty courses for credit • Professional development including Professional Masters Degrees • Focus on High Interest Areas • “green”/environment • Science and Health • Technology • Job Oriented • International Markets

7. Benefits of ADEC & Apollidon Cooperation • Broaden Institution Market Reach • New Target Groups • Nationally • Internationally • Scale Member Institution Programs • Provide Broader Access to Exceptional Education • Provide Affordable Distance Education for Distance Learners Professionals • Opportunity for Member Institutions to Cooperate to Optimize Program Offerings • Build Programs that Utilize the Best Expertise and Courses from Multiple Institutions

8. Key Offerings from Apollidon • Key elements of cooperation • Market Research • Develop new target groups to expand existing programs • Identify new markets to offer the program • Business Planning • Use a business case model with financial projects to evaluate program expansion • National Marketing • Plan and implement an effective national marketing campaign • This includes all the digital marketing and personal marketing required to build program loyalty • International Marketing • Identify opportunities to take a program international, accounting for cultural and educational differences • Quality Assessment (ability to assist in other areas)

9. How this will work • Memorandum of Understanding between ADEC and Apollidon • ADEC is the broker, managing the collaboration process • Individual Business Agreement with each participating member institution regarding each program • Financial Arrangement: 60% of program revenues for the participating member institution and 40% for ADEC and Apollidon • Team Identify programs that are scalable, can be profitable and may take advantage of multiple institution expertise and courses