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2011 RH Campaign Plan

2011 RH Campaign Plan. 6 January 2011 NGO Consortium Meeting. General Objective. Enact a national policy on reprodutive health and population and development by the end of 2011. Targets. Target Audience. Primary Senators, Congressmen, Executive officials

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2011 RH Campaign Plan

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  1. 2011 RH Campaign Plan 6 January 2011 NGO Consortium Meeting

  2. General Objective • Enact a national policy on reprodutive health and population and development by the end of 2011. Targets

  3. Target Audience • Primary • Senators, Congressmen, Executive officials • Prioritize the supportive, neutral and Congress leadership • Secondary • Constituents and the General Public All activities of the 2011 AWP implementing organizations shall result in strengthening the support of legislators for the approval of the bill.

  4. Strategies • Expansion and consolidation of RH bill supporters in the Senate and HOR. • Intensification of information and communication campaign for the constituents, RH stakeholders and the public in general to support the passage of RH bill. • Mobilization of local constituents, civil society partners & other stakeholders to demand the support of their legislators for the apptoval of the RH bill.

  5. Timeline of Activities (Strategy 1) • Recruitment of authors – additional 60 from the current 90 (January 17 – Feb 16) • Series of authors briefings – regular 3-hour session with experts on various fields, every Tuesday from Feb 8 to March 22, possible extension in May to June • Individual briefings and dialogues – regular visit to HOR and Senate, advocatesfrom different sectors • Authors strategy sessions – formal and informal, one plenary meeting after the committee approval, one during the deliberations and another one before 2nd reading approval (votation) • - formation of regional groupings of authors

  6. Timeline of Activities (Strategy 1) • Regular updates of political map • Provision of technical support to Committee members and staff, sponsors and co-authors • Regular consultations with the Secretaries of DOH, DSWD, DOJ, CHR, PAPP, and DBM including for Reps who are close to the President to secure certification of the RH bill as priority measure and inclusion in the LEDAC agenda. • Mobilization of public figures and eminent persons (former officials, business leaders, etc)

  7. Timeline of Activities (Strategy 1) • Multi-sectoral mobilizations in the Senate & HOR – 200-500 pax per mob for 10-20 times during plenary deliberations, big mobilizations • Special events in the Senate and HOR (ex: photo exhibits, stars for choice, etc)

  8. Timeline of Activities (Strategy 2) • Regional media conferences - update the media partners, unification on the campaign messages, formation of regiomal media groups as campaign partners, regional data (particulars) - January-March • Monthly press conferences, regular press releases, opinions, radio and TV guestings, paid ads – local & national, approach: ti-for-tat and proactive presentation of arguments • Formation of Media Campaign Coordinating Group – NGOs, authors, partylists, business, etc. • Online media – viral, website, email blast, social media networks

  9. Timeline of Activities (Strategy 2) • Briefing materials and fact sheets development & distribution (detailed but readable clarifications of contentious issues) - Development - January-February, - Distribution – February onwards - Content: Contraceptives mechanism of action, rh education, RH policies in RC countries, FP and poverty/investments, legal issues • RH bill primer and flyers development & distribution – Tagalog and English for mass distribution • Development and posting of other IEC materials – banners, posters, stickers, pins – in at least 40 provinces

  10. Timeline of Activities (Strategy 2) • Nationally-coordinated high-impact media activities – March (ex: 2009 candle lighting)

  11. Timeline of Activities (Strategy 3) • Regular visits of local advocacy teams, NGO/PO partners, local legislators league, interfaith orgs and other CSO partners at the local level. • Petition signing, letters to congressmen • Provincial/regional forums and orientations • LGU resolutions of support

  12. Campaign structure/machinery • NGO consortium – regular consultation every 2 weeks • RHAN • UNFPA Inter-cluster RH campaign coordinating body – monthly coordination meetings • National RH Campaign Coordinating Group – leaders and representatives from all sectors; January 27, 8:30 AM – 5 PM; 150-200 pax

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