1 / 6

Ford 2011 Ad Campaign

Ford 2011 Ad Campaign . Bryan Thiel Kevin Stone. Previous Ad Campaign. Pull-no-punches advertising campaign began in November 2008 Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales

umay
Download Presentation

Ford 2011 Ad Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ford 2011 Ad Campaign Bryan Thiel Kevin Stone

  2. Previous Ad Campaign • Pull-no-punches advertising campaign began in November 2008 • Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales • F-Series became the first vehicle to top sales of 400,000 for 2009 due to the ad campaign • Sales rose by 24 percent in October 2009

  3. 2011 No-Nonsense Ad Campaign • Ford introduced the 3.5L EcoBoostengine • “Truck of the Future” • 20% improved fuel economy over the 2010 model • Increased power and efficiency • Marketing campaign resonates with truck buyers

  4. Torture Test • Part of the No-Nonsense Ad Campaign • Online documentaries made to prove the new engines performance • Variety of on-road and laboratory tests

  5. Print Campaign

  6. Sources • www.ford.com • http://www.egmcartech.com/2010/11/07/2011-ford-f-150-ad-campaign-builds-on-success-of-rant-style-from-2008/

More Related