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Current Issues in Tourism Policy Making in Hungary

Current Issues in Tourism Policy Making in Hungary. Dr Andrea Nemes Director General Tourism and Catering Department. Strategic Directions for Tourism Development. National Tourism Development Concept 2014-2024  a planning document under preparation

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Current Issues in Tourism Policy Making in Hungary

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  1. Current Issues in Tourism Policy Making in Hungary Dr Andrea Nemes Director General Tourism and Catering Department

  2. Strategic Directions for Tourism Development National Tourism Development Concept 2014-2024  a planning document under preparation to lay down the directions of tourism development in Hungary and create its resources

  3. Objectives

  4. Beyond the Crisis - Increasing Results at Commercial Accommodation In 2012 +4.5% guest +5.8% guest night In 2012 EUR 902.6 million (+6.7%) total revenue Source: HCSO

  5. Hungary’s TOP 10 Sending Countries Source: HCSO

  6. Number of Guest Nights at Commercial Accommodation, 2007-2012 Domestic Tourism is Becoming a More and More Important Segment Source: HCSO

  7. Szechenyi Recreation Card (SzRC) – A Means for Encouraging Domestic Tourism A type of fringe benefits which can be used for purchasing tourism-related domestic services.

  8. Common Past…

  9. A Number of Architectural Monuments… Turkish House - Szigetvár Rudas Bath - Budapest Gul Baba’s Turbe - Budapest Jakovali Hasszan Mosque - Pécs Özicseli Hadzsi Ibrahim - Esztergom Bath of Arnaut Pasha - Eger Kula Tower - Szabadbattyán

  10. Strengthening Relationships… 1994 – Hungarian-Turkish Friendship Park 12th September 2013 - Yunus Emre Turkish Cultural Center Sultan Suleiman project and the renovation of Turkish monuments 2 nd August 2013 – new Budapest Istambul flights with Wizz Air

  11. Turkey is an Important Partner Regarding Organized Travels • According to the number of organized travellers Turkeyis the 4th most important destination (after Greek, Italy and Austria and before Croatia) • According to the number of guest nights spent by organized travellers Turkeyis the 3th most important destination (after Greek and Italy) Source: HCSO , 2012

  12. Number of Guests and Guest nights for the Republic of Turkey at Commercial Accommodation, 2007-2012 Guests 2012/2011 +26.3% Guest nights 2012/2011 +18.0% Average length of stay: 2.1 nights (-6.6%) Source: HCSO

  13. TouristsfromtheRepublic of TurkeyatCommercialAccommodation, January-September 2013 Averagelength of stayatcommercialaccommodation: 2.1 nights (-1.3%) athotels: 2.0 nights (-2.5%) Source: HCSO

  14. HugePotentialinBoth Countries •  • PossibleField of Cooperation • Culturaltourism • Health tourism • Marketing cooperation • Cooperationbetweentravelagencies and tour operators • Coopearioninthefield of education • Tourisminvestments (e.g. renovationof baths and monuments) • …

  15. Ministry for National Economy Tourism and CateringDepartment Dr Andrea Nemes Director General Email:andrea.nemes@ngm.gov.hu Thank you for your attention!

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