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HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ

HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ Head of Branch Office Croatian National Tourist Board in B udapest Budapest , 18th June 2013. Major emitive markets /tourist arrivals. Major emitive markets /tourist overnights.

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HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ

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  1. HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ Head of Branch Office Croatian National Tourist Board inBudapestBudapest, 18thJune 2013

  2. Major emitivemarkets/tourist arrivals

  3. Major emitivemarkets/tourist overnights

  4. HungariantouristarrivalstoCroatia - (thousand) 1995–2012

  5. HungarianovernightsinCroatia(thousand) 1995–2012

  6. Proportion : population and thosetravellingtoCroatia

  7. Proportion : population and thosetravellingtoCroatia

  8. Distancesfrom Budapest Sibenik: 680 km Rijeka: 680 km Zadar: 620 km Split: 850 km Dubrovnik: 1040

  9. COMPARATIVEADVANTAGES OF CROATIAFORHUNGARIANTOURIST • 1., PROXIMITY (BEING FAMILIARWITH THE SITUATION, THE OPPORTUNITYTOMAKEDECISION AT THE LASTMOMENT • 2., COMMONHISTORY AND PASTEXPERIENCES; THE SAMEVALUE SYSTEM • 3., PERSONALSAFETY AND BEING WELCOMED

  10. GaluppBalkan Monitor 2012 JulySURVEY • ForCroats: • Hungary – thebestneighboring country • Hungarians – the most favourableneighboringpeople

  11. Hungariantouristoutboundtripsin 2012

  12. Hungariantouristoutboundtripsin 2012 byseasidedestinationcountries Source:KSH

  13. Touristarrivals and overnightsJanuary-May 2013

  14. TOMASSURVEY-HUNGARIANTOURISTSINCROATIA

  15. AGE; EDUCATION; DOMICILE; TRAVELPARTY; MOTIVATION Domicile Town of 10.001-100.000 inhabitants (39,75%) Age 30-49 (59%) Education Highschooldegree (35,3%) Motivation Rest and relaxation (70,1%) Travelparty Family (56,3%)

  16. LOYALTY; SOURCE OF INFORMATION; ORGANIZATION; TIME OF BOOKING Time of booking 5-8 weeksinadvance (36,7%) ToCroatia 3-5 times (38,2%) Destination 1sttime (46,4) Accomodation 1sttime (63,8%) Previousvisits (33,9%) Internet/CNTB (48,2%) Touristagency (35%) Individual (65%)

  17. OVERNIGHTS; No. OF ACCOMODATION; MEALS; EXCURSIONS Byexcursions Individual (43,1) Overnights 4-7 overnights (45,8%) Number of accomodationfacilitiesused 1 (90,1%) Meals Out of accomodationfacility (76,6%)

  18. ACTIVITIES; SATISFACTIONFACTOR; Activities swimming/bathing (99,5%) cafe-bars, cakeshops (93,2%) restaurants (88,5%) Satisfactionfactor Personalsafety (55,9) friendlyprices (55%)

  19. AVERAGEEXPENDITURE(€)

  20. Hungariantouristarrivals/CLUSTERS– 2012

  21. Hungarianovernights/CLUSTERS– 2012

  22. Averagenumber of HungariantouristsinCroatia/bymonth

  23. THANK YOU FOR YOUR ATTENTION!

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