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Increase Your Website Traffic - LTPA Webinar Series

Join Shelly Benson and Fran McManus in this informative webinar on June 20, 2017, to learn about content strategies, SEO optimization, and content distribution to drive traffic to your website. Don't miss this opportunity to increase your online visibility and grow your business.

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Increase Your Website Traffic - LTPA Webinar Series

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  1. LTPA Webinar Series INCREASE YOUR WEBSITE TRAFFIC June 20, 2017

  2. Shelly Benson Editor/Project ManagerMiles Partnership 9 years in Marketing 5 years in Travel Tourism & Destination Marketing Digital & print content strategy, SEO optimization, content production, website UX & social media I love to travel! Fran McManus Travel Media Sales & Marketing Executive 30 Years in Marketing 18 years in Travel Tourism & Destination Marketing for Louisiana Marketing strategy, brand development, publishing, content messaging, creative and media development & implementation Master road tripper Todaywith you

  3. Agenda Content, Content, Content • Why it’s Important • SEO Demystified Content Distribution Miles Custom Content Creation Lagniappe – Website Analysis Tools June 20, 2017

  4. 85 clients

  5. Digital strategy & innovation Online marketing programs Content creation, distribution & SEO Creative services, branding & design Performance optimization Media buying Web development Email marketing Revenue generation Industry co-op corecompetencies

  6. 2008 - 2017: Shifts in Media Usage The hyper- informed traveler

  7. EXCEPTIONAL CONTENT SEARCH ENGINE OPTIMIZATION (SEO) DISTRIBUTE & PROMOTE Content strategy travel brands

  8. EXCEPTIONAL ENGAGING CONTENT Answers questions Gives voice to your brand Evokes emotion Visual and tactile Real and authentic Provides rich experience

  9. If you make it… Shareable Device optimized - (mobile ready) Search optimized Exceptional content = successful content

  10. Easily Shareable

  11. Device Optimized 60%+ of Google searches are done via mobile

  12. SEO? What is SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines 55%-65% Of All Website Traffic

  13. Why SEO? 5.5 Billion Times Per Day

  14. SEO? Why How Well Does Your Content Answer the Query?

  15. Google As An Answer Engine

  16. As much as 40% of Google searches do not result in a site visit because the query is fulfilled within Google* SEO? Why 40% *Rand Fishkin, Moz – MozCon June 2016

  17. What is SEO? Awesome Content Off-Site Signals TOP RANK Technical Best Practices

  18. DISTRIBUTE & PROMOTE

  19. Distribution Chart: TwoSix Digital

  20. LouisianaTravel.com PRINT GUIDE SOCIAL MEDIA CHANNELS OFFICIAL WEBSITE

  21. CustomContent Program

  22. Experiential Article on Your Website • Distribution through Outbrain • Reporting on your article’s success • Custom Content Program • What You Get:

  23. Lagniappe: • SEO 101 • Website Assessment Tools • Industry Trends and Research • Resources Contact Fran McManus Travel Media Sales & Marketing Executive 504-458-3658 Fran.McManus@MilesPartnership.com

  24. Thank you Q&A milespartnership.com

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