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This confidential draft executive summary outlines the potential acquisition of Embassy Row production company, highlighting strategic benefits and financial impact for the organization. The document discusses the fit with 2waytraffic and GSN, the deal structure, financial performance, and the strong pipeline of new shows. It emphasizes the historical success and international credibility of Embassy Row, as well as the value it brings to driving growth strategies for both GSN and SPT. The comprehensive financial analysis presented includes base case scenarios, NPV calculations, and projections for future EBITDA impact.
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Embassy Row Acquisition Update November 2008 Confidential Draft
Executive Summary • Reality remains a critical growth area for SPE and requires further investment • Sector offers attractive program economics and continues to grow • GSN is increasingly dependent on original games shows to drive growth • 2waytraffic provides strong international distribution but needs additional U.S. product fill distribution capacity • Through the acquisition of his production company (Embassy Row / “ER”), Michael Davies will serve as a cornerstone of our domestic strategy • Strong track record, credible internationally, and works well with 2way and GSN • ER earnings will be below CY08 budget. But, we continue to believe in ER’s potential and do not anticipate a significant negative impact on overall economics • ER pipeline is strong, with orders for several new shows (Newlywed Game, Make My Day, Empire, PopTub) and key properties in development (American Bandstand, Dating Game) • We are seeking approval to close the Embassy Row acquisition • Long-form negotiated in-line terms previously discussed ($25MM at close, up to an additional $50MM of earn-outs) • RAD to be signed by [date]; deal to be closed by [date]
Fit with 2waytraffic Fit with GSN Track Record Strategic Benefits • History of success with shows like “Who Wants to be a Millionaire?” and “Wife Swap” • Now focusing on reinvigorating Sony brands (e.g., “Dating Game” and “Newlywed Game”) and launching new shows with global potential (e.g., “The Comedy Exchange”) • Well regarded both domestically and internationally • Strong relationships with networks in multiple territories International Credibility • Creates new formats that leverages 2way's distribution capacity • Valuable sales asset for selling new ER formats, SPT library formats, and 2way formats in the U.S. • Driving force behind 2waytraffic’s format “All-Star Mr. and Mrs.” being developed for the U.S. (likely with CBS) • Successful, original programming is key to GSN’s growth strategy • Embassy Row is now a key source of GSN originals, including: • Commited / Likely Series Orders: X, Y, Z • Shows in development: X, Y, Z
Deal Structure • $25MM cash at close • Up to $50MM of additional earn-outs • Value of earn-outs would be calculated in Year 6 as: 7x (Average of Years 5-6 EBITDA) minus $25MM advance • Earn-out payments would be made between Year 6 and Year 10 • 10% of earn-out paid to employees in Year 6 • 10% of earn-out paid to employees in Year 7 • 80% of earn-out paid to Davies over Years 6-10 if Davies meets minimum EBITDA targets • Earn-out payments can be accelerated if Davies exceeds EBITDA goals Max Total Consideration: $75MM PV(1) of Max Total Consideration: $41MM(1) - $45MM(2) Note: (1) PV of up-front payment and maximum earn-outs fully vested in Years 6-10 at 16.5% discount rate (2) PV of up-front payment and maximum earn-outs fully vested in Year 6 at 16.5% discount rate
FY 09 FY10 Forward CY 07 Financial Performance • Operating income was in-line with previous projections • $3.3MM actual vs. $3.4MM budget • YTD is below budget, full year is expected to be below budget • 15 month forecast was revised downward in October from $1MM to $0.9MM • November through March Forecast (period owned by Sony) was revised down from $1MM to ($0.1MM) Through 3/31/08 • FY09 EBIT impact on SPE will be better than budget, roughly in-line Q2 forecast • Budget for FY09 EBIT was ($3MM); assuming an earlier deal close and higher amortization • Q2 forecast for FY09 EBIT was $1.7MM due to later deal close and lower amortization • Current forecast for FY09 EBIT is $1.6MM, offsetting near-term earnings miss with decreased incremental investment in overhead • We believe Davies will continue to generate successful new shows and the deal will generate a positive NPV of $8MM • Although value of on-air shows (including Power of 10) has decreased, this is largely offset by decrease in required investment in overhead and development as a result of the ability to leverage 2waytraffic and ER’s currently increased staff • Model assumes that ER create 2 format success in the next 3 year
Pipeline Remains Strong Please format / check / clean-up
Base Case (Prior) Base Case (New) Financial Impact – Base Case NPV (10-year) Incremental EBITDA: $21.0 Value of Exit (2): $16.1 Total Consideration: ($25.0) Net Present Value (3): $12.2 Nominal (10-Year) Incremental EBITDA: $52.8 Terminal Value: $74.2 Total Consideration: ($25.0) Consideration / EBITDA: 47% NPV (10-year) Incremental EBITDA: $17.8 Value of Exit (2): $12.9 Total Consideration: ($25.0) Net Present Value (3): $5.7 Nominal (10-Year) Incremental EBITDA: $43.8 Terminal Value: $59.4 Total Consideration: ($25.0) Consideration / EBITDA: 57% Notes: Difference between total EBITDA and Incremental EBITDA is the portion of shows we own under Davies’ current deal Old Cases assume ER is owned for all of FY09 while New Cases assume ER is owned as of October 1, 2008 Assumes a risk adjusted discount rate of 16.5% for all NPV calculations (1) If ER secures 5% chargebacks, EBIT in FY10 - FY13 would be ($0.1), $1.9, $3.6 and $6.1, NPV would be $18.1MM (2) Includes exit at 11x multiple (3) Includes $25MM up-front, incremental EBITDA less earn-outs, plus exit at 11x
Cumulative Incremental EBITDA/NPV: MRP/Current Case and Prior Base Case • Value associated with properties currently on-air has decreased • Partially offset by decrease in required investment in overhead and development as a result of the ability to leverage 2waytraffic and ER’s currently increased staff • Value of properties in development is higher because ER network contracts include chargebacks (1) Note: (1) Includes chargebacks of 5% of budget on new shows. (2) Includes only portion of P10 acquired from Davies.
Key changes in Model: “Base Case” Current Approach Changes from Prior Slate • Davies’ “New” slate, but eliminate chargebacks on new shows • New shows including 2 modest format successes in the next 3-5 years • P10 on GSN, declining format profits, no syndication and no local language production • Begins w/ Davies’ updated slate • Smaller shows (WSOPC, Chain Reaction, Grand Slam) no longer on-air • New shows added (Newlywed, Pyramid) • Format profits on new/library shows more modest compared with format profits on network shows in prior model • P10 moved to GSN from CBS, formats/ syndication fees and local language production reduced • Incremental Investment • Reduced to $1.2MM - $2.2MM of investment in HC and development • Reduced investment from prior estimate of $3MM - $6MM due to: • Ability to leverage 2way for acquisition and distribution • Davies now has more HC in place • Interactive • $1.9MM (CY07 actuals) growing at 5% • Increased from $1.5MM growing @ 5% based on actual performance • Ancillary • Excluded • No Change Sports and Film • Excluded • No Change
Economic Impact of Acquiring Embassy Row Cumulative 10 Yr. EBITDA (1) Cumulative 10 Yr. EBIT(2) NPV • Footnotes: • Based on incremental EBITDA (e.g., only includes portion of Power of 10 SPE did not already own). In all cases, assumes incremental EBITDA is flat in years 6-10 for purposes of calculating any earn-out acceleration. • EBIT after Earn-out.
Timing and Next Steps Update. Use the concepts in your latest time line (e.g., docs in “lawyer’s escrow” etc.) to figure out when the soonest we can close is. Assume major contract issues or agreed this week. Docs are finished end of next week. We start circulating RAD for signatures next Tues or Wed.
Current Year Update • Since we began negotiations, Davies’ forecast for his standalone business has declined from $3.5MM to breakeven • $1MM of the decline has occurred since submitting the MRP and would impact SPE’s FY09 dollar-for-dollar unless we further decrease our incremental investment in ER operations • Footnotes: • 12 months ending 3/31/09. • 5 months ending 3/31/09. • 15 month net operating profit from Davies estimated at ($694K). Excludes $530K from Davies salary ($264K) and salary re-adjustment ($266K). • 4 months ending 3/31/09. Assumes zero additional revenue during the month of November.
Managing Current Year Earnings • Footnotes: • Includes $61K in expenses that weren’t accrued and $25K in December bonuses which weren’t accrued. • Gross up on employee salaries for Nov-Mar 2009. SPT also should have accrued for an additional $342K of expenses ($106K associated with Davies' salary in Nov and Dec.; $173K of accruals for aspire bonuses; $63K in fringe in Nov. and Dec.).
Incremental Investment (Prior) Incremental Investment (New) Incremental SPT Investment New Case vs. Prior • Incremental investment was modeled prior to 2waytraffic acquisition • $300K-$2.4M of headcount costs • 2-3 Acquisition headcount • 1-3 Development headcount • 1-3 Administration headcount • An additional 5 Embassy Row headcount converted to full-time employees • $2.0-$2.5M of self-funded pilot costs • $0.0-$2.0M for development and acquisitions • New incremental investment assumes ability to leverage 2waytraffic • Current ER and 2way working relationship is already bearing fruit with the development of “Celebrity Mr. and Mrs. “ • Reduced headcount costs to $700K-$1.7M • 2 Acquisition headcount • 1 Development headcount • 1-2 Administration headcount • 1 Finance headcount • 2 additional Embassy Row headcount converted to a full-time employees • $0 in self-funded pilot costs • $500K for development and acquisitions