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Global Expansion Strategy for Non-Scripted Television Programming

This confidential draft executive summary outlines Sony Pictures Entertainment's plan to capitalize on the growing demand for non-scripted television programming. The strategy includes expanding the portfolio of content producers, investing in third-party EP and production company deals, and acquiring international formats. The goal is to manage all assets as a unified global business and maximize profitability through increased viewer engagement and cross-platform opportunities.

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Global Expansion Strategy for Non-Scripted Television Programming

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  1. SPE Worldwide Format Business May 27, 2008 Confidential Draft

  2. Executive Summary • Non-scripted television represents a compelling growth opportunity for SPE • Success requires global coordination and further investment to reach scale • We need to manage our investments as a unified global business, including: • Expanded portfolio of content producers • Embassy Row will serve as the cornerstone of domestic development; complemented by investments in third-party EP and production company deals • 2waytraffic and our equity stakes in smaller production companies will provide international development capabilities • Global acquisitions team, including executives from Embassy Row and 2waytraffic • Dedicated staff to manage global ad integration • International distribution led by 2waytraffic

  3. Demand for Game and Reality Formats Continues to Grow Game / Reality as a % of Primetime Hours Game/reality shows make up 14 of the top 40 primetime programs among Adults 18-49 and represent 30% of the top 20 primetime programs among Adults 18-49 NOTE: A 6-year trend of reality/game shows as a percentage of primetime hours for the 5 major networks.

  4. Growth Lower Cost Interactivity Global Cross-Platform Business Dynamics are Attractive • International and domestic markets are closely linked (30% of scripted; 29% of reality broadcast pilots are adapted from international formats) • Format business continues to grow as broadcasters increasingly rely on hit non-scripted formats • Non-scripted programs are usually less expensive to produce • Polling, voting and games increase viewer engagement and time spent with show brands • Shows offer ancillary profits (mobile games, online games, SMS)

  5. Networks are Investing In Non-scripted Programming • Based on a 22 hour week unless otherwise noted; based on Fall programming • Fox based on 15 hours (does not program the 10-11 hour); excludes American Idol which debuts in January • CW based on 13 hours (programs 8-10 M-F (10 hrs) plus 3 hrs on Sunday)

  6. SPE Will Continue to Expand its Network of Domestic Producer Partnerships Acquisition $25–75MM (one-time) Annual Spend $2–6MM $3-5MM $2-3.5MM $7–15MM

  7. SPE Global Game/Reality Operational Structure Manage all assets as a single business with a dedicated P&L Development Content Embassy Row Game/Reality Domestic Dev. Execs Cross-genre Domestic EP Partners Reality/ Competition Domestic Prod Cos (Partners) Cross-genre 2waytraffic Game Focus International Dev. Execs Cross-genre International Prod Cos(1) (Investments) Cross-genre International Acquisitions Embassy Row 3 new hires (UK/Scandinavia; Australia; South America) 2waytraffic Ad Integration Dedicated Staff (New hires) International Distribution 2waytraffic (And existing SPTI Staff) • SPTI’s worldwide production and distribution offices are complemented by investments in international production companies including: Starling, France; Lean-M, Russia (51%); Shine, UK (20%); Tuvalu, Netherlands (51%); Huaso, China (JV)

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