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Public Relations Training

Public Relations Training. The Role of Public Relations. Marketing arm of American Income Life We build strong partnerships within our marketplaces Commitment to working families. Unions. Small Business. Child Safe. Credit Unions. Associations. AIL and the Labor Movement.

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Public Relations Training

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  1. Public Relations Training

  2. The Role of Public Relations • Marketing arm of American Income Life • We build strong partnerships within our marketplaces • Commitment to working families Unions Small Business Child Safe Credit Unions Associations

  3. AIL and the Labor Movement • Partnerships that date back to 1951 • 100% fully organized insurance company • In the United States we are members of OPEIU 277 • In Western Canada we are members of COPE 15 • In Eastern Canada we are members of CEP Local 247 • Everyone at AIL is covered by a union contract • Committed to the Labor Movement in both word and deed • Activism and Financial support • The largest provider of supplemental Union insurance in the World

  4. Labor Advisory Board

  5. Advise on the type of supplemental benefits Union members need Direct a portion of our profit back into Labor and labor-related causes At the local level we have an agency structure that supports organized labor

  6. Serving over 3,000,000 Members In more than 20,000 Locals in North America

  7. Before unions, workers had no voice in determining their wages, hours or working conditions.

  8. Workers were forced to work in poor working conditions

  9. They joined together as a collective force in pursuit of common objectives for working people.

  10. The first nationwide labor organizations were developed during the mid 1800’s

  11. Structure of a Union National / International Offices Regional Office or Councils Local Unions

  12. Labor is connected through… • These organizations connect with labor at the international, national and local levels. • Their primary role is to: • Promote Legislation • Educate the Public • Conflict Resolution

  13. Labor Movement is Very Interconnected • International and National Level • AFL-CIO, Change to Win or CLC Infrastructure • Politically • Collective Bargaining • Social Causes • Human Rights • Environmentally

  14. The Public Relations department maintains and develop relationships and partnerships • Ultimately generating Leads – Through the AIL Program

  15. The AIL Program

  16. ACCIDENTAL DEATH & DISMEMBERMENT POLICY $2,500 Accidental Death & Dismemberment Benefit at NO COST. 2006 Highlights * $2.2 Million paid to Union Families

  17. Additional Benefits

  18. Child Safe Kit Has opened new markets Endorsed by the International Union of Police Associations and the AFL-CIO Helping working people protect what they value the most, their children!

  19. How We Implementthe Benefit Program…

  20. Sample Letter • We send a letter to each member • On the Union’s letterhead • No Cost to the Union for the mailing • Letters are printed in a union print shop

  21. * Postage Paid Response Card is enclosed with each Letter including an Internet address option to complete the card online * All Members are covered by the AD&D Master Policy which the Union holds * Members who return their Response Card will be contacted by our Representatives

  22. NO COST to the Local or the Member • AIL respects the Confidentiality of Membership mailing lists and do not require a copy • 20 – 35% of Members return the Response card • One out of four will purchase additional benefits

  23. When one of our Representatives contacts a Member… The direct mail piece ultimately generates the lead

  24. * Deliver their Individual Certificate of Coverage and have them designate their Beneficiary • Present the Discount Card / Child Safe ID Kit * Clearly explain the affordable supplemental programs and answer all questions

  25. Read Off Letter

  26. Helping Secure the Future of Working Families • With… • Affordable • Permanent • Portable • Supplemental Benefits

  27. Supplemental Benefits • Pay Check Protector, which acts as a readjustment benefit • Final Expense Plan • AD&D and Emergency Hospital Intensive Care Program • Cancer Benefit • All Supplemental Benefits are 100% Union 2006 Highlights * $70 Million of claims paid to Working Families through their benefits with AIL & NILICO

  28. TERMINAL ILLNESS LIVING BENEFIT PROVIDES 50% OF THE POLICY COVERAGE AMOUNT UPON DIAGNOSIS OF A TERMINAL ILLNESS. (Life Expectancy less than 12 months) AVAILABLE AT NO COST FOR POLICY HOLDERS.

  29. * 1.1 Million in premium for policy holders waived in the last 2 years • No payback required

  30. FAMILY INFORMATION GUIDE • Eliminates Confusion over: • Funeral Arrangements • Insurance Papers • Estate Information • Taxes

  31. FOOD BANK How Do We Do It? One Can Of Food at a Time!

  32. General Members President Officers Executive Board Office Staff Shop Stewards Direct Mail piece to Members Website Newsletters Events Membership Meeting A.I.L Agent

  33. Public Relations Checklist • Always use your Altig approved phone script and always be clear on the phone • Always have the correct letter, and mandatory read off letter (http://altig.com/agency/agents/agentletterspage.php) • Leave the home with the member feeling good about the visit • Call the member to let them know you will be late or need to reschedule (to avoid No Shows) • Communicate with PR in advance when working out of town • Use Freshen Up letters • Leave your cell phone number when booking appointments • Be Proactive on any challenges you encounter in the field via the Incident Report Form(http://altig.com/agency/agents/incident.php)

  34. Incident Report Form

  35. Online Letter Download

  36. Servicing the Group • Claims History • Policy Holders • Death Claims • Annual Report RepresentativeReport Form • Member Name • Agent Name • Group Name & Number

  37. Marketplaces Unions Small Business Child Safe Credit Unions Associations

  38. Associations • Formal organization of people or groups of people with common interests • Example: Sporting Groups, Occupations, Environmentalists

  39. Credit Unions • Credit Unions have been an important part of life for much of the twentieth century • Credit Unions have figured prominently in work places, communities and associations • Natural partner

  40. Small Business • Providing exciting and practical benefits and education for employees • Customize marketing plans for small business

  41. Child Safe Program Has opened new markets Endorsed by the International Union of Police Associations and the AFL-CIO Helping working people protect what they value the most, their children!

  42. Altig International Our Mission is To Protect Every Child and To Serve All Working People PR Mission A World Class Team of PR Professionals - Providing the Best Sales Leads to the World's Greatest Sales Force.

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