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How To Grow Your Local or Regional Business Using The Web

How To Grow Your Local or Regional Business Using The Web. Objective . Drive more sales and generate more new business through your Web site -- locally. About Crexendo. 11+ Years in Ecommerce and Marketing Services State-of-the Art Hosting Facility in Orem

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How To Grow Your Local or Regional Business Using The Web

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  1. How To Grow Your Local or Regional Business Using The Web

  2. Objective Drive more sales and generate more new business through your Web site -- locally

  3. About Crexendo 11+ Years in Ecommerce and Marketing Services State-of-the Art Hosting Facility in Orem Web Design, CMS, Web Marketing services Experienced Team – Steve Mihaylo, CEO Award Winning Services and Support

  4. 4 Ingredients for Success on the Web Product/Service Fair Price Good Website Qualified Traffic • eCommerce 2% • Lead Gen 3-5% • Local Leads 5-10%

  5. Web Marketing Strategy OverviewLead Gen & eCommerce Link Building SEO Identify your potential customers online and bring them to YOUR Web site. SEM CRO eBay Analytics

  6. Regionalization & Localization… What Is The Potential?

  7. The Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

  8. Phoenix VOIP Vs. VOIP

  9. 4 Localization Strategies for the Web • Regional Categories of Live Directories (Link Building) • Localized Keywords in SEO • Localize Paid Search • Tune Your Site for Local Conversions

  10. Live Directories: Regional Categories

  11. Phoenix VOIP = 1300 per month

  12. SEO – Localized Keywords

  13. Conversion Rate Online Leads 11% to 14% Other Leads 3% to 5% New Auto Service Leads November 6 December 23 January (thru 1.11) 10

  14. Paid Search: Localization

  15. Conversion Rate Optimization: Local

  16. 7 More Strategies We Don’t Have Time For • Google, Yahoo & Bing Local Submit • Localized Anchor Text In Link Building • Social Bookmarking • Local & Regional Portals • Vertical Portals with Localized Listings • Localized Permission Marketing • Localized Web Based PR

  17. Register Now – Go to: www.crexendo.com/tmc Free Web Analytics Report Come to booth: 614

  18. Competitive Recon

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