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Using Honeymoons to Grow your Business. The Wedding Industry. The wedding industry is a 50 Billion dollar a year industry $20,000.00 is the average spent on a honeymoon Each year in the US 2,400,000 weddings are preformed What percentage take a honeymoon?. Honeymoon Industry.
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The Wedding Industry • The wedding industry is a 50 Billion dollar a year industry • $20,000.00 is the average spent on a honeymoon • Each year in the US 2,400,000 weddings are preformed • What percentage take a honeymoon?
Honeymoon Industry • 99% take honeymoons! • The question is not IF they will take a honeymoon – but WHERE? And who will they book it through? • The average spent on a honeymoon is $5,000.00 • The average length of a honeymoon is 11 days • 79% of honeymooners plan to continue traveling after they have kids • The average age of wedding couples is 26 for Brides and 29 for Grooms • They are computer savvy are you?
Destination Weddings • Destination weddings have an average of 46 guests flying with the wedding couple to the wedding • Destination Weddings are 10% of current weddings • Destination Wedding room nights should surpass honeymoon room nights in 3 years
Why do today’s couples use a honeymoon registry? • With the younger generation not to concerned about receiving traditional China and Silver, and with the rising cost of the ceremonies going up towards $20,000, younger couples still want to take a honeymoon but need financial help. As more couples live together prior to marriage, are older when they marry or are on consecutive marriages, the need for more “things” is not as great as the need for a vacation experience. Second marriages comprise 37% of all weddings performed equaling just under a million second marriages a year in the US alone. The average wedding is extremely costly averaging $20,000.00 and honeymoons averaging $5,000.00. Couples don’t want to send out announcement cards asking to “Please send a check to my travel agent at” or “No gifts please; just cash”.
How does the honeymoon registry work? • On our online honeymoon registry, Brides & Grooms list anything they want to do on their honeymoon – even portions of their trip. First they book their travel as normal, then they go online and create their own bridal registry list. • It works just like a wedding gift registry. Instead of buying pots or pans, toasters or towels, guests purchase portions of their dream honeymoon as a wedding gift. We donot book travel or make reservations. We provide Brides & Grooms a way to get more money to spend on their trip or to get reimbursed for monies already spent. • Its free to the brides and grooms to set up, there is a 10% total processing fee (7% service, 3% credit cards) to cover management of the account, credit card processing, gift cards, wedding web page etc. • The couple can choose whether to add it to the gift amount when the purchase is made or deduct it from the monies they receive.
For example, instead of a crock pot – guests can buy the couple “A night in a suite” or a “Couples Massage”. Using and promoting the honeymoon registry, the couple receives an average of $2000.00 in gift money to spend on their honeymoon.
Guests can even contribute towards the cost of the honeymoon itself
They’ll have an extra $2,000.00 extra to spend on their honeymoon booking They can take a longer more luxurious honeymoon They have everything organized in one online account, no envelopes and accounting to do They can plan ahead/pre-book their activities or upgrades Don’t’ have to worry about cashing checks right after their wedding and then leave on their honeymoon It’s much more personal than asking for money How does this benefit your wedding couples?
How does this benefit the wedding guests? • Convenience • Guests don’t have to guess what the wedding couple really wants • Guests don’t have to don’t have to drive to the store • There is no sales tax • There is no gift wrapping • They even get a gift card so they don’t have to buy one at the store • They can contribute money yet keep it personal
How does this benefit you? Your clients have extra money to spend on heir booking which = more commission on your travel business! You expose your YTB site = You expose your YTB Business You are giving the couple state of the art technology at their fingertips. You make commissions on the honeymoon registry. You make 20% commission on our service fees. You give extraordinary service to the wedding couple = loyal clients that will book with you for anniversary trips, family trips, etc.
How is it paid for? It’s a free service to you and your clients. There is a 10% total processing fee on the transaction (7% service fee and 3% credit card fee) – this covers all account management, order processing, the wedding web page, and gift cards. We are the only site where the couple can choose to take the service charge out of the gift amount they receive or add it to the gift amount at the time of purchase. $100.00 gift = $107.00 Or a $100.00 gift = $93.00
What does the service fee cover? We charge no set up fees – other registries charge $150.00 to $225.00 (to set up your registry and still charge service fees. There are absolutely no ads, pop ups, etc. on our site so they can be sure that them and their guests are never bombarded by advertisements on our website. Other sites will send them and their guests advertising via email after they visit their registry site. There is a 7% fee that covers our operations. We are the only site that allows the couple to choose how they would like to pay the 7%, it can be deducted from the gift amounts that they receive, or they can add it to the total gift amount to be shown at time of purchase. Its totally up to them and your choice remains private. The Couples gets a “Wedding Web Page” where they can post three photos, tell their story, directions to the church, details about the reception etc. The couple gets to manage their account, they have a username and password so that they can view the list of gifts and givers anytime. They are able to see ahead of time how much money is in their account and pre-plan their activities. Their guests get to choose from gift announcements that they can fill out after the purchase and send to the couples. The couple is notified each time they receive a gift. There is no additional fees for sales tax, shipping or gift wrapping as charged by a store registry. And, when they get home from the trip, we keep those announcements organized for them so that they can easily scroll through them to write up their thank you cards.
HW Honeymoon RegistryBasic Registry Costs to Register None None Service Charges And Mark Ups 10% service charge 30 – 100% mark up Taxes None 3 – 10% by State Gift Wrap Charge None $5.00 - $25.00 by size of gift Time to Register 10 – 15 Minutes Average 3 hours to visit store Time to purchase For Guests 5 – 10 Minutes 1 hour at mall or store Benefits Provided By Registry Wedding Page for details No Wedding Page About the Wedding Day Downloaded Announcement No Cards Cards- Complimentary Email Campaign Reminders No email For promotion of Registry Tracks gift purchases with Tracks/no instant email With instant email notification Thank You Web Page to post No Thank You page Photos of Couple Allows partial payment gifts Purchase whole items only Allows customized description Of why the couples want each gift Total Service fees 10% Average 53%
How do you get started? • This is a completely free program – no cost to join, operate or to use our materials. • Its already on your website, on the home page under “Travel Resources” you just have to let your clients know about it. • We are not travel sellers and are never in competition with you. We want to help you book more travel! • We are registry experts – that is all we do. • More bookings for you = more registries for us. • To Begin – YOU BOOK THE TRAVEL
How do you sign your clients up? • How do you sign your clients up? Once you have booked the travel Direct them to your travel website – its already set up under the tab “honeymoon registry” right on the home page! • You book the travel and refer the couple to the registry to sign up. You do not have to sign them up yourself, but taking a moment to show your clients where to sign up is recommended.
How do Brides and Grooms register for what they want they want to do?Direct them to your travel website go to the tab “Honeymoon Registry” right on the home page! • The couple’s go online and register for anything they would like to do on their honeymoon, even portions of their trip. • We walk them through every simple step. You do not have to do it for the bride and groom. • We give ideas of what to ask for, or they can “create their own”. They just click on what they want.
How do the couples let their guest know where they are registered? • We give them downloadable announcement cards that they can type your website name in. They are in the “Let Everyone Know” section of the site.
How are gifts purchased? • Guests go to your YTB site and then go to “honeymoon registry”. • Once there they simply type in either of the Wedding couples last names.
Guests go online, view all the gifts the couples wished for and then purchase a gift for the couple. Its safe and secure we never store or reuse their information. • They can use all major credit cards, if they are not computer savvy, we will help them take the order over the phone. • Remember –some gifts are not purchased until right before the wedding – the couple has all ready paid for the trip so they are essentially getting reimbursed for their expenses – they also have more spending money for their trip!
What happens after a gift is purchased? • The guest sends a gift card via email, they can print it out from their computer to take with them to the wedding.. • The gift money goes into our Merrill Lynch account • We pay the Couple whenever they request it. • We pay the Couple directly – not the agent or travel supplier. • The couple can view all their cards at anytime through their account login
How does everyone get paid? • The Couple can collect their gifts at anytime through pay pal (internet transfer) or check via email request. • Travel Agents are paid 30 days after the honeymoon date. • There is a $50.00 minimum to reach in commissions before checks are sent out.
How can we help you market to honeymooners? • Tell everyone you know that is getting married, or who know someone getting married about the honeymoon registry idea. At any given time 1% of any room is getting married! • Email Correspondence-Tag all email correspondence with “Find out about our Honeymoon Registry” or “Find out about our Wedding Websites” have that link go to your site. • Each time you send out a package in the mail, include your one page flier about your honeymoon registry. • Download the flier and add your own Website name.
If you have an office or storefront, print out the poster about your honeymoon registry and post for your clients to see.
Print out announcement cards for your clients as a gift for booking with you once they have registered.
Use the backside of your business card to add that you are a “honeymoon specialist” and mention your honeymoon registry and free wedding website that are part of your services. • Add to any advertising that you currently have in Yellow Pages, newspapers, etc. that you have a honeymoon registry or free wedding website. Cultivate working relationships with businesses in your area that you know – bridal shops, florists, ladies gyms, bakeries, and hair salons. Trade referrals with them either by a “referral sheet” or web space.
Host a “Honeymoon Night” in your area with a local supplier, get couples to book on the spot with special offers • Do a bridal show in your area. Exhibit with your own booth at an area bridal show. Before you do a show…make sure you are prepared! We have show scripts, posters, flyers, and supplier flyers right online at: www.honeymoonwishes.com/files/affiliates
We provide ways to help generate more leads, through marketing materials, email templates, letter templates and bridal show training. Everything you need to learn about the honeymoon registry is available to you online. All Marketing Materials and Questions & Answers are available online. Visit: www.HoneymoonWishes.com/files/Affliliates
“We were so happy with the results we had from our registry. The staff at HoneymoonWishes.com was always so professional and the ideas they had for our registry were great! We had lived together before our Wedding and so we had everything for our home that we needed. This was a great way for our guests to give us something we really wanted." --- Andy and Kim Wilhelm "My best friend recommended that we register our honeymoon because we were combining two households into one and already had two of everything the last thing we needed was more house wares! Our cruise was truly a dream come true.I could have never asked for a better gift from my friends and family. I had no idea there would be so many extra things to do and buy on a cruise until found the information on your site, using the registry let me do it all!" --- Anthony and Susan Martinez "You guys are so great. I am excited about the success of this website! Everyone complimented on how wonderful this website is. Thank you for making our wedding so enjoyable with this very unique gift. =) Thanks a million" --- Bridgette Picardo "Again thank you so much for all of your extra effort with this. Our family sincerely appreciates it. You're the best! I appreciate all of your help." --- Jason & Amanda Stephens “Thank you very much Kristin, you're an angel! I can't begin to explain how much every bit of assistance is appreciated this close to the wedding. Crystal and I have been very blessed to have people like you to work with during this eventful and busy time. God bless you!” - John. “When I discovered Honeymoon Wishes I was thrilled that I didn't have to continue creating/writing the information for my site. I only wish I had found you sooner!“Best,Ultimate Escapes TravelLeslie PhillipsOwner/Travel Consultant “You might want to know that my havingaccess to a bridal registry is one of the deciding factors in their booking their vacation with RCE Travel. Thanks!” Char, RCE Travel
