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World-Class Digital Properties

World-Class Digital Properties. Mobile Consulting & Development. A.V.Krishnan, Senior VP (Engineering). The Premise. A high level presentation useful for developers, managers and entrepreneurs. Surveys and Reports. Inputs from the clients and prospective clients.

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World-Class Digital Properties

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  1. World-Class Digital Properties Mobile Consulting & Development A.V.Krishnan, Senior VP (Engineering)

  2. The Premise • A high level presentation useful for developers, managers and entrepreneurs. • Surveys and Reports. • Inputs from the clients and prospective clients.

  3. Trends in mobile app development • Apple V/s Samsung. • iPhone5 • HTML5 • Hot Areas: Enterprise, Education, E-payments, HealthCare. • Industry Outlook • Future For Developers.

  4. Apple LawSuit • US Jury rules that Samsung infringed several of Apple’s design and software patents. • Samsung’s Defence: Apple did not licence its technology. • Impact in US markets: low, as infringing models are mainly older models. • Backlash from other countries which see Apple as an outsider. • Counter Suing from Samsung. • More Innovation or Less? • Benefit for Customers? • Benefit for BB or Windows, Loss only for Android?

  5. iPhone5 • Graphics Multi Resolutions (1136 X 640). • Approaching the Android multi screen problem. • Apple Maps (turn by turn navigation, transit directions, 3D flyover). • Enhanced Siri (sports scores, restaurant and movie reviews, app launch, maps). • Enhanced Processor (improved A6). • LTE (10X data rates).

  6. HTML5 • The Promise: Reality or Myth? • Not A Platform: It is a set of related standards. • Fragmentation caused by Browser support. • Apple and Google prefer native apps. • User Experience/Performance/Security Concerns • Not Ready Now

  7. Hot App Areas • EDUCATION: • BYOT: Leverage devices which students already use. • Student and Teacher Tablets connect to the same network. • Teachers can monitor students understanding in real time. • Students can take digital notes etc. • Payoff: Students using mobile devices score higher.

  8. Hot App Areas • ENTERPRISE: • Drivers: Proliferation of smartphones and tablets, better and cheaper bandwidth, impetus from employees and customers. • Desired outcome: High ROI, productivity boost, opportunities to interact directly with customers • Basic users: productivity apps • Information workers: perform tasks in specific business context • Field workers: use while on the move • Executives: decision making and monitoring

  9. Hot App Areas • HEALTHCARE: • Text messages inform admins about shortage of drugs in clincs. • Tablets educate patients about illness and treatments. • EHR: Doctors are able to review patients and treat patients faster. • Patients are better able to shop around for cheaper and more convenient drug options.

  10. Hot App Areas • DIGITAL PAYMENTS: • Quicker, Smarter, Safer. • Google Wallet. • Pay with Square. • Retailers: • Push Customized offers to mobiles. • Stores offer enhanced browser experience: reviews by experts/shoppers. • Real time mobile chat help with experts.

  11. Mobile Market Place Outlook • Fuelled by Customer Demand and not by supply (hw+sw) • Devs must focus on 2 or 3 platforms.

  12. The Future For Developers • Not only phones and tablets but TVs, Cars, Game Consoles, foldable screens, Google glass.

  13. Q & A

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