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Media Kit and Market Overview

Media Kit and Market Overview. Dave Bowling General Sales Manager Office: (757) 627-9899 Cell: (757) 450-2899 FAX: (757) 627-0123 selecta1050.com. Who We Are. Hampton Roads is recognized as one of the fastest emerging Hispanic Markets on the East Coast

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Media Kit and Market Overview

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  1. Media Kit and Market Overview Dave BowlingGeneral Sales ManagerOffice: (757) 627-9899Cell: (757) 450-2899FAX: (757) 627-0123selecta1050.com

  2. Who We Are • Hampton Roads is recognized as one of the fastest emerging Hispanic Markets on the East Coast • ONLY Radio Station in the Hampton Roads market servicing the Hispanic Market with News, Information, Music and events. • WVXX has provided a Spanish format for over 5 years with a strong signal covering entire ADI. • Broadcast and stream worldwide 24-7 • WVXX Management team has over 60 years of Broadcast and Event Marketing experience • WVXX produces • 2 major music festivals yearly at Virginia Beach Oceanfront • An Hispanic Job Fair, and, • A two-day Radiothon for Saint Jude Children’s Hospital

  3. We Are Known By The Companies We KeepA partial list of our advertising partners includes:

  4. Market Overview • Hampton Roads is one of the fastest growing emerging markets on East Coast • This is a very diverse market: 45 to 50% are of Mexican decent, 25% Puerto Rican, others include Hondurans, Guatemalans, Cubans, El Salvadorians and Peruvians • 2008 Census shows 47,000 Hispanics that are US Citizens. • Makes up only about 30% of the actual population. • Remaining 70% includes: Military (10%), individuals on work visa’s or green cards, and undocumented. • So total number is over 200,000 in this coverage area. • Average household income for the Hispanic consumer is $46,866 annually - slightly below that of the general market of $57,911. • Relatively high income results from normally large size of an Hispanic household in which all members typically work. • The typical Hispanic consumer has more expendable income due to fact that they are not deeply in debt, and, most of their purchases are cash transactions. • The Hispanic population is divided almost equally between the Southside and the Peninsula, with a slightly larger number on the Peninsula • The Hispanic market in Hampton Roads is expected to grow 20 to 25% by the year 2013 and possibly even more if some type of immigration law were to go into effect.

  5. Daytime Coverage Pattern

  6. Selecta 1050 Remote Package • Two hour Remote Includes six (6) one minute commercials by a Selecta 1050 personality LIVE • From your business location • Plus a minimum of fifteen (15) promos • Within three (3) days of the Remote • And distribution of Selecta 1050 Bumper • Stickers, CD’s and other prizes (When available) • Remote Investment: $1,500.00 • Talent fee: $200.00 (Additional) • (Fee to be paid directly to Talent the day of the Remote)

  7. WVXX Selecta 1050 Rate Card BTA and ROS rates available upon request

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