2008 Idaho Market Media Kit

1. 2008 Idaho Market Media Kit

2. Twin Falls Jerome Burley Kimberly Filer Gooding Hagerman Buhl Wendell Shoshone Hansen Paul Heyburn Rupert Pocatello Chubbuck Inkom POCATELLO ONTARIO McCALL MTN. HOME BOISE Coverage Map Idaho Market Areas BOISE ONTARIO McCALL IDAHO FALLS TWIN FALLS Boise Meridian Eagle Kuna Garden City Nampa Caldwell Middleton Emmett Mountain Home Ontario Payette Fruitland New Plymouth Parma Homedale Wilder Adrian Nyssa Vale Weiser McCall Cascade Council New Meadows Donnelly Idaho Falls Blackfoot Rexburg Ammon St. Anthony Rigby MOUNTAIN HOME Valley County Washington County Payette County Gem County Jefferson County Madison County Canyon County IDAHO FALLS Ada County Bonneville County Bingham County Elmore County Malheur County Gooding County POCATELLO Minidoka County Jerome County Owyhee County Bannock County TWIN FALLS Twin Falls County Cassia County Cable customers increase monthly. Please ask for a current customer count. CableONE Advertising – Visit us online at www.cableoneadsales.com!

3. Idaho Population Density, 2000 Boundary U.S. Census Bureau, 2000 Census Data - Persons Per Square Mile Bonner 0 to 2.5 3.4 to 5.4 Kootenai 6.3 to 9.5 Benewah Shoshone 11.8 to 19.9 Latah Clearwater 21.2 to 44.2 Nez Perce Lewis 50.5 to 285.2 Idaho Lemhi Adams Valley Washington Clark Custer Fremont Payette Boise Gem Jefferson Madison Butte Teton Canyon Ada Elmore Camas Blaine Bonneville Bingham Gooding Lincoln Caribou Owyhee Jerome Minidoka Power Bannock Twin Falls Bear Lake Cassia Oneida Franklin

5. CableONE Advertising Idaho Channel Lineups Boise Idaho Falls Pocatello Twin Falls A&E AMC Animal Planet Bravo Cartoon Network CMT CNBC CNN Comedy Discovery E! ESPN ESPN Classic ESPN HD ESPN2 Family Food Fox News Fox Sports FX Headline News HGTV History Lifetime MSNBC MTV Nickelodeon Sci-Fi Spike TBS TLC TNT Travel TV Land Univision USA VH1 A&E AMC Animal Planet CNBC CNN CMT Discovery ESPN ESPN2 Family Food Fox News Fox Sports FX HGTV Lifetime MTV Nickelodeon Spike TBS TLC Travel TNT USA A&E AMC Animal Planet CNBC CNN CMT Discovery ESPN ESPN2 Family Food Fox News Fox Sports FX HGTV Lifetime MTV Nickelodeon Spike TBS TLC Travel TNT USA A&E AMC Animal Planet CNBC CNN CMT Comedy Discovery ESPN ESPN2 Family Food Fox News Fox Sports FX HGTV Lifetime MTV Spike TBS TLC Travel TNT USA Ontario/Weiser Mountain Home A&E CNN Discovery ESPN ESPN2 Fox News History Lifetime TBS TNT Univision USA A&E CNN Discovery ESPN ESPN2 Fox News History Lifetime TBS TNT Univision USA

6. Selecting the Perfect Network for your Message High income, well educated men and women, 40/60 split between the two. Financial programming, news updates, and analysis. Sports, sports, sports. Predominately men, 1/3 of viewers make over $60,000. ESPN Networks carry all major sporting franchises, including the NFL, NBA, MLB, racing (of all kinds), and a continuous slate of college spots year round. There is no greater authority in the sports world! Cultured viewers who like to spend money and travel. Average income of over $40,000, catching the hard to reach viewers. Home of original hit shows like Airline, Dog the Bounty Hunter, and Sell this House. Blockbuster movies (Original and Hollywood hits), hit original series like Monk and the live action of the WWE. USA also blends in PGA Golf and tennis events for a network perfect for adults 25-54, men and women alike. The first network for men, Spike takes the best movies, series, events, and original productions, and bundles them all together. Great movie stunts, TNA wrestling, Ultimate Fighting, CSI and series like “Pros vs. Joes” attract a huge audience of guys 18-34 and 25-54. 70% are women, making an average of over $45,000. Fiercely loyal audience with buying power. Home of legendary original movies, hit original series, and empowering campaigns for women of all ages. Cable TV’s most watched network among adults 18-49 -- 45% of viewers are men. Variety of programming that focuses on the upbeat side of life. Comedy shows, movies, and old standards like Dinner and a Movie make the lineup…very funny! Unparalleled regional sports action. Catch local college teams, along with regional and professional action. Home of several theme news shows, including 54321, The Best Damn Sports Show Period, and Totally NASCAR. Intelligent television—educational, informative, addicting. Hits men (36%) and women (43%), who rank it #1 or overall quality. One of the most highly recognized and popular brands in marketing today. Intelligent original productions, name brand series, fan favorites like NYPD Blue and Law and Order. Also carries a variety of sports including NASCAR. Emmy winning shows and specials, all focusing on their expertise in the dramatic realm. “The place for kids”. Hit the demographic that has the most power over what their parents buy! Shows include Rugrats and Spongebob Squarepants. Led all newer networks in interest among adults 18-34 and adults 18-49. History watchers are 62% more likely to own a computer, 38% more likely to own a home, and 21% more likely to have attended college.

7. Selecting the Perfect Network for your Message Animal lovers and nature enthusiasts...and the wildly popular Crocodile Hunter! Perfect for families with children, this network with top quality programs and the power of the Discovery Channel is the cat’s meow! CNBC watchers are bullish on cable! They are 46% more likely to make $75,000 or more, 67% more likely to make $100,000 or more, and tend to be college graduates in the professional or managerial world. Supported with advertising and mentions from NBC, this network is a must for business people. Home of top syndicated series, and appealing to a wide audience of men and women, FX is establishing itself as the place for high power series (The Shield, Nip/Tuck, Rescue Me), sporting action (NASCAR), and original movies. The perfect news compliment to CNBC. Heavily promoted by its parent company, this network appeals to the viewer who loves to watch an entire story unfold, without relying on sound bytes. Great programming for families and kids! Whether you’ve got young children or teens, ABC Family works to provide quality parent-approved programming that parents and kids can watch together. A do-it-yourselfer’s paradise! The place for homeowners and viewers with money to build their heart’s desire. Perfect for reaching motivated buyers, and top rated for reaching women in the prime 25-54 demographic group. If you customer is high-tech, loves classic science fiction series, and has disposable income at their fingertips, then the Sci-Fi channel is the placefor you! This channel is quickly climbing the charts among kids andadults 25-54, especially with events like Taken and hit series like Battlestar Galactica. School was never this much fun! The Learning Channel is a great place for kids and adults to gain knowledge in a exciting and fast-paced format. This channel is great for targeting families, with kid-friendly programming and a variety of mature topics interesting for Moms and Dads alike. Part of the third largest media company, Fox News has gained a reputation for “call it like it is” reporting, and an aggressive, hard-beat news angle. Pulls in younger viewers with high levels of education and higher-than-average household incomes. When trying to reach the fastest growing segment of Idaho’s population, there’s only one network you have to buy…Univision. With an amazing 97% penetration into Hispanic households, our newest insertable network is easiest way to reach your target demo! 81% of viewers are 12-34, more than half make $40,000+. Music videos, variety programming, news, and events. Celebrating 20 years, MTV has entrenched itself as the authority for viewers 12-34, with 24 straight quarters on top of Nielsen ratings.

8. Selecting the Perfect Network for your Message Anything and everything you ever wanted to know about stars and celebrity…E! is the place to be. Targeted to the coveted women 25-54 demographic, the network was so sorely missed in Boise, they brought it back by popular demand! Drawing from the world's largest cartoon library, Cartoon Network has been a consistent ratings leader with its innovative packaging of beloved cartoon characters and developing original, exclusive new cartoons. Great for reaching kids of all ages (young and old!). Headline News offers a complete, concise national newscast every half hour. Providing a maximum of information in a minimum of time, Headline News is perfectly positioned to suit today's hectic lifestyles. Primary demographics: Adults 18+. AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network offers a comprehensive library of popular movies and an increasingly visible, critically-acclaimed, slate of original programming. AMC is "TV for movie people.” Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities. The funniest place on cable, this network is the home for original programming like South Park, Crank Yankers, and the place to catch Saturday Night Live and Conan O’ Brian…both at decent hours! Targets adults 18-34, tends to score more male viewers. Devoted to connecting today’s fans to the timeless elements of sports by airing the greatest games, moments, stories, and personalities in sports and history. VH1 brings viewers original programming and the behind-the-scenes stories no one else tells. VH1’s original series, concerts, live events, music movies and new music videos constantly keep adults 25-54 connected to the music they love. CMTis the #1 country music channel and recognized worldwide authority. CMT brings you original programs, live concert series, exclusive world premiere videos and a diverse play list. Hits the right notes with men and women, 18-49. Food Network is a lifestyle network that celebrates all things food. The programming invites viewers to experiment, discover and embrace food in a whole new way. Programs include Emeril Live, Iron Chef, and targets adults 25-54. Travel Channel continually redefines travel programming as it epitomizes the freedom, fun and fascination of travel. Series include World's Best and Destination USA. Viewers include 25-54 adults, and curious, life-long learners.

9. Your Home for Sports every day of the year! Sports at a Glance NEW FOR 2006…The franchise comes home to ESPN! Monday Night Football’s new home is on the undisputed leader in sports programming…ESPN. It’s a new beginning for this legendary televised matchup and a great new opportunity for local businesses! If you love the Boys of Summer, than cable is the place for you! With games from April through October on ESPN, ESPN2, TBS, and Fox Sports, you’re covered! Catch the Mariners on Fox Sports, the Braves on TBS, and top matchups on Wednesday and Sunday nights on ESPN and ESPN2. Get your baseball fix (almost) every night of the week! NBA is regaining its place as a premiere sport in America, especially with the outstanding coverage of the sport available all season long on cable! Between ESPN, ESPN2, Fox Sports, and TNT, you can get your fill of NBA action long before it comes to broadcast! ...and the best is yet to come! The NBA Playoffs run mid April through May on TNT and ESPN, bringing the best teams of the year back to the floor. Remember, before they make the finals, they have to survive the playoffs! And speaking of basketball, don’t forget all the college action on ESPN, ESPN2, and Fox Sports! You get a selection of games from schools across the nation (November through early February), and then in late February and early March, the madness begins…leading up to 64 invitations to the big dance. See who survives their conference championships to make it to the next level! When you’re ready to put your hunger for sports on ice, then NHL hockey action is for you! Catch regular season from October through April, and then watch the games heat up with playoff matchups in April and May! ESPN and ESPN2 have all the best players and exciting thrills of the sport from the Great White North. No matter the time of year, there is always golf on cable! Catch early round coverage of golf’s most prestigious events, including the Masters, PGA Championship, the Ryder Cup, and the British Open! Between coverage on USA, ESPN, ESPN2, and TNT, cable is a golf lover’s paradise 365 days a year! Speed, speed, speed. Catch the action (if you can) on FX and TNT from February through October. Busch and Winston Cup racing has a powerful home on Cable! Grass or clay, tennis has a game-set-match with cable! With ESPN catching match play throughout the year and USA’s covering the U.S. Open, you’ll find that cable is the home for your Tennis ‘love’!

10. STATEWIDE RATE CARD Boise * Mountain Home * Weiser * Emmett * Ontario * Twin Falls * Pocatello * Idaho Falls BOISE 8450 Westpark St. Boise, ID 83704 (208) 342-1111 Fax: (208) 342-5252 Includes Boise, Nampa, and Surrounding Areas First Tier Second Tier Third Tier Fourth Tier CNN ESPN2 Animal Planet ESPN Classic Discovery A&E The History Channel Abc Family HGTV CNN Headline News AMC Nickelodeon Food CNBC Sci Fi TV Land Fox News MSNBC Travel Channel VH1 TNT Univision Lifetime CMT TBS Bravo FSN MTV TLC FX Spike Cartoon Network USA Comedy Central E! Midnight-6am $10 $7 $5 $3 6am- Midnight $40 $33 $25 $20 9am- 4pm $45 $36 $30 $25 4p-Midnight $75 $55 $35 $30 Fixed $100 $70 $45 $35 BOISE DMA INTERCONNECT Includes Boise, Ontario, Mountain Home and McCall Zones Lifetime, Discovery, TNT, History, TBS, Univision, A&E, Fox News , CNN, ESPN2, USA ROS (6a-12m) Prime (4p-12m) Scheduled Programming $85.00 $100.00 $135.00 MOUNTAIN HOME, ONTARIO/PAYETTE, *MCCALL *Lifetime, Discovery, TNT, History, TBS, Univision A&E, *Fox News , CNN, ESPN2, *USA ROS (6a-12m) $35.00 Prime (4p-12m) $45.00 Scheduled Programming $65.00 (*Channels available in McCall.) See AE for ESPN Pricing

11. STATEWIDE RATE CARD Boise * Mountain Home * Weiser * Emmett * Ontario * Twin Falls * Pocatello * Idaho Falls IDAHO FALLS 330 Shoup Idaho Falls, ID 83402 (208) 523-4571 Fax: (208) 528-6105 TLC, USA, Fox Sports, CNN CNBC, Headline News, MSNBC, ESPN, ESPN2, Spike MTV, TNT, TBS, Weather, Univision, History, FX, Discovery, HGTVA&E, Fox NewsABC Family, Nick, Lifetime ROS (6a-12m) 15.00 11.00 9.00 Prime (6p-12m) 30.00 20.00 16.00 Scheduled Programming 40.00 35.00 20.00 IDAHO FALLS DMA NETWORKS * IDAHO FALLS & POCATELLO TOGETHER…ONE LOW RATE! TLC, USA, Fox Sports, CNN CNBC, FX, Hdln. News, MSNBC, ESPN, ESPN2, Spike MTV, TNT, TBS, Weather, Univision, History, Nick, Discovery, HGTVA&E, Fox NewsFamily, Animal Planet, Lifetime ROS (6a-12m) 26.00 20.00 14.00 Prime (6p-12m) 40.00 30.00 24.00 Scheduled Programming 70.00 50.00 30.00 POCATELLO 123 N. Main Pocatello, ID 83204 (208) 232-1879 Fax: (208) 232-4394 TLC, TNT, CNN, Fox News, Family, CNBC, MTV, Weather, Spike, Discovery, USA, A&E, TBS, Headline, MSNBC, Univision, ESPN, HGTVESPN2, Fox SportsAnimal Planet, Nick, FX, Lifetime ROS (6a-12m) 13.00 10.00 7.00 Prime (6p-12m) 20.00 15.00 12.00 Scheduled Programming 35.00 25.00 15.00 TWIN FALLS 450 Falls Ave. #103 Twin Falls, ID 83301 (208) 734-9545 Fax: (208) 734-7575 ESPN2, HGTV, TLC, CNN, TNT, ABC Family, History, CNBC Spike, Discovery, A&E, Fox Sports, Comedy, MSNBC, Hdlne, MTV, ESPN, TBS, USAFox News, FXLifetime, Weather, Univision ROS (6a-12m) 13.00 10.00 7.00 Prime (6p-12m) 20.00 15.00 12.00 Scheduled Programming 35.00 25.00 15.00 All rates subject to change and availability. Rates based on :30 seconds. Rates for :60 seconds are twice the published rates for :30’s. Please ask your AE about pricing for Bookends and discounts for long-term commitments. Published rates exclude sports events and special programming.

12. How far does my Cable Investment stretch in the Boise DMA? CountiesCitiesZip Codes Ada Canyon Payette Owyhee Malheur Elmore Gem Washington Boise Meridian Eagle Kuna Star Nampa Caldwell Parma Wilder Middleton Greenleaf/Purple Sage Payette Fruitland New Plymouth Homedale Ontario Vale Nyssa Mountain Home Emmett Weiser 83701, 83702, 83703, 83704, 83705, 83706, 83708, 83709, 83712, 83713, 83714, 83716, 83720, 83725, 83728, 83788 83642 83616 83634 83669 83651, 83607, 83638, 83686, 83687 83605 83660 83676 83644 83626 83661 83619 83655 83628 97914 97918 97913 83647 83617 83672 330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571 123 North Main * Pocatello, Idaho 83204 * (208)232-1879 450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

13. How far does my Cable Investment stretch in the Idaho Falls DMA? CountiesCitiesZip Codes Pocatello/Chubbuck/Fort Hall/Inkom Idaho Falls/Ammon/Shelly/ Iona Blackfoot/Firth/Shelly Rexburg Lewisville/Rigby/Ririe/ Roberts Bannock Bonneville Bingham Madison Jefferson 83201,83202, 83203, 83204, 83205, 83206, 83209, 83245 83401, 83402, 83403, 83404, 83405, 83406, 83415, 83427, 83221, 83236, 83274 83440, 83441, 83460 83431, 83442, 83443, 83444 330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571 123 North Main * Pocatello, Idaho 83204 * (208)232-1879 450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

14. How far does my Cable Investment stretch in the Twin Falls DMA? CountiesCitiesZip Codes Blaine Twin Falls Jerome Gooding Cassia Minidoka Sun Valley/ Ketchum/Hailey/ Elkhorn/Bellevue Twin Falls/Kimberly/ Hansen/Filer Jerome Gooding/Wendell Oakley/Burley Rupert/Heyburn/Paul 83353, 83340, 83333, 83354, 83313 83301, 83303, 83341, 83334, 83328 83338 83330, 83355 83346, 83318 83350, 83336, 83347 330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571 123 North Main * Pocatello, Idaho 83204 * (208)232-1879 450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

15. ROTATORS 6am- Midnight $60 $20 $10 $7 9am- 4pm $65 $25 $10 $8 4p-Midnight $80 $35 $20 $10 RATE CARD ESPN Second Quarter – 2008 Market Rate as Listed Boise Ontario Mountain Home McCall (includes Weiser) Boise HD . NBA College Basketball Morning SportsCenter Block Mike and Mike in the Morning Outside the Lines Rome is Burning Around the Horn Pardon the Interruption SportsCenter Early Prime SportsCenter Prime SportsCenter Late Prime College Sports Supt Programming NBA Support Programming Boxing Professional Football prices on separate rate card Based on the nature of live sporting coverage, start and stop times of individual programs are subject to change within a given window. All rates subject to change and availability. Rates are based on :30 seconds. Rates for :60 seconds are twice the published rates for :30’s. :15 Bookends (only) are available for :30 second rates plus 25%. See your Account Executive for more information. CableONE Advertising * 8450 Westpark * Boise, ID 83704 * Phone: (208) 342-1111 * Fax: (208) 342-5252

16. VIDEO PRODUCTIONS – BOISE, IDAHO • CableONE Advertising offers complete video production at affordable rates in both standard definition and now HD! A seasoned crew will bring out the best in your commercial message. • Our staff: • Regional Production Manager Kevin Fritz has been with CableONE Advertising the past 13 years and the television production industry for 22 years total. • Creative Director Terry Moore has been with CableONE Advertising the past 2 years and the television production industry for 20 years . • Producer Ross Hosking has been with CableONE Advertising the past 8 years and the television production industry for 12 years. • Our gear: • SHOOTINGon Panasonic HD/SD HPX500 and HVX200 P2 cameras with full filter kits, wide angle lenses, Arri light kits, dolly, 12’ jib, teleprompter and various mics, etc. BetacamSP is also available. • EDITING is done on Final Cut Studio2 HD with a variety of plug-ins including Photoshop CS3 and film look processing. • STUDIO with green screen • MOBILE PRODUCTION truck for multi camera events such as Steelheads’ hockey for the past 11 years, Boise Burn football, High School Game of the Week, BSU graduation and various corporate events. • Our rates: • :30 Commercial starts at $400.00. • Includes: script writing, music, professional voice over, 3 hr. shoot, finished edited, and use of basic client logo and graphics. • Upgrades: Effects, animations, dollys, jibs, and HD price will be quoted. • AGENCY shoots and edit time $125 per hour. • LONG FORM commercial production based on quote. • All prices are for clients who purchase air time packages. See Production Manager for details. • Term and Conditions: • Client will receive a DVD and ownership of the finished product. Beta dubs will be available upon request at $20. CableONE owns the raw footage and will keep archived for one year after production date unless other arrangements have been made. • Thank you and I hope you will consider us for your next production.