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claritas ™ investment Certificate Asec Partners Meeting October 19, 2012

claritas ™ investment Certificate Asec Partners Meeting October 19, 2012. Michael G. McMillan, Ph.D., CPA, CFA Director, Ethics and Professional Standards Twitter: @M_G_McMillan http://blogs.cfainstitute.org/investor/author/michaelmcmillan/. About us .

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claritas ™ investment Certificate Asec Partners Meeting October 19, 2012

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  1. claritas™ investment CertificateAsec Partners MeetingOctober 19, 2012 Michael G. McMillan, Ph.D., CPA, CFA Director, Ethics and Professional Standards Twitter: @M_G_McMillan http://blogs.cfainstitute.org/investor/author/michaelmcmillan/

  2. About us CFA Institute is a global community of more than 100,000 investment professionals working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow.

  3. Mission Statement: To lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. Ethical Decision Making

  4. Our five organizational pillars

  5. Rebuilding trust in the industry The Integrity List A collection of 50 tangible steps that investment professionals can take to restore trust in the industry Inspired by “real-world” ideas from CFA charterholders and members. Some examples include: 1. Commit to a gold standard code of ethics & professional conduct. 2. Require training on ethical decision-making for yourself and your firm. 3. Place the client’s interests before your own. 4. Name and shame unethical behavior. 5. Recommend products with transparent payoffs, costs, and risks. A complete list is available online at www.cfa.is/50WaysRestoreTrust

  6. Thought leader in the finance and investment industry A commitment to professional ethics is the core of what we do. Set and maintaincode, global standards, and best practice guidelines; Collaborate with global professional organizations and financial industry leaders; Contribute analysis and comment on issues related to ethics, professional standards integrity of capital markets, and financial reporting policy; And conduct ethics training for corporations to train their staff.

  7. Claritas™ investment certificate

  8. Meeting an Industry need Crisis of trust: • Industry in reputational crisis and need to restore public confidence Lack of knowledge:Inconsistent levels of knowledge and acumen across corporate functions that result in poor communication and lack of understanding of importance of each role • Lack of accessible industry wide programs for those who work along side of investment professionals • Developing markets eager to design entry-level licensing exams and qualifications Need for universal and accessible global standard of education across the investment industry for non-investment professionals

  9. Why Claritas? Bringing Clarity Claritas is a global and comprehensive program that gives a clear understanding of the investment industry and the professional responsibilities for everyone working with investment decision makers.

  10. Shared understanding Improving performance Why Claritas? Raises workforce competence by helping employees understand industry functions, relationships and their role and professional responsibilities within it, helping them see where they fit in the big picture and ethical and professional standards A common global standard across all functions that will help your employees, your company, and ultimately the industry, perform better together

  11. Standing out Building confidence Why Claritas? • Helps your organisation stand out from the crowd by signalling an institutional commitment to ethics and helps your employees gain knowledge over and above their peers Gives your organisation and the general public greater confidence and trust in the decisions your people make on behalf of the business, contributing to stronger morale, motivation and loyalty

  12. Who is it for? The Claritas Investment Certificate is designed for those professionals who are not directly involved in analyzing or making investment decisions including, but not limited to, the following: • Administration and Operations • Client Services • Compliance and Legal • Human Resources • Information Technology • Marketing and Sales

  13. What does It involve? The Claritas Investment Certificate is an easy-to-use, online, self-study program including reading materials and the exam. It will involve: • Up to 100 hours of self-study from an interactive e-book (print-on-demand also available, for an additional charge) • Access to supplemental study tools including end-of-chapter questions, an online mock exam, and additional practice assessments • Two-hour, multiple-choice examination under high-stakes test conditions • Computer-based testing within global network of centers managed by Pearson VUE • Award of a certificate of knowledge for those who pass the exam

  14. What does the curriculum cover?

  15. WHY IS THIS BETTER THAN OTHER OPTIONS? • Designed as corporate solution for firm-wide adoption • Global standard of measurement • Grounded in the heritage of CFA Institute: promoting and leading in ethical standards and professional practice • Engaging and accessible curriculum that offers a definitive guide to the industry • On demand testing with instant results

  16. Thank you!

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