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Using Mass Events to Promote Health Literacy: Lessons from the Beijing Olympics Hans Troedsson WHO Representative, China

Using Mass Events to Promote Health Literacy: Lessons from the Beijing Olympics Hans Troedsson WHO Representative, China 29 April 2009. Outline. Mass Events and Public Health Examples from the Beijing Olympics General Health Information Tobacco Food Safety. Mass Events .

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Using Mass Events to Promote Health Literacy: Lessons from the Beijing Olympics Hans Troedsson WHO Representative, China

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  1. Using Mass Events to Promote Health Literacy: Lessons from the Beijing Olympics Hans Troedsson WHO Representative, China 29 April 2009 Meeting of Technical Support Group 10 February 2009

  2. Outline • Mass Events and Public Health • Examples from the Beijing Olympics • General Health Information • Tobacco • Food Safety

  3. Mass Events • Characteristics • Large attendance • Duration • Security concerns • Public Health Goal at Mass Events • Preventing or minimizing the risk of injuries or ill health for participants, spectators and the resident population

  4. Why use mass events to promote health? • Health is not only the opposite of being ill • Large audience with large media coverage over a few weeks • “Spirit” of the mass event • Future Legacy • Opportunity to have a significant public health impact beyond the duration of the mass event

  5. Beijing Health Bureau Olympic Health Handbooks

  6. Tobacco • Beijing City Regulations • BOCOG initiatives at venues • Bans on advertising • Media and community education • Legacy: Legal framework for increasing • smoke free areas and increased • awareness

  7. Transportation Sector Poster on dangers of Second Hand Smoke at a Beijing bus stop, August 2008. Public Service Announcements were shown on buses, in subways, and in airports. Taxis in Beijing became smoke-free.

  8. Sports and Culture:“No smoking” messagingWorkers’ Stadium Olympic venue, August, 2008

  9. Telecommunications: Water cube Olympic venue has local area “Smoke-Free” SMS text messaging to mobile phones 水立方欢迎您！配戴蓝色袖标的志愿者就在您身边，如有需要请向他们咨询。水立方是无烟场馆，请不要在馆内吸烟，谢谢您对消防工作的支持！[好运北京]

  10. Food Safety for Travellers

  11. Physical Activity, Diet & Food Safety

  12. Other health-related initiatives • 100,000 education kit distributed in the Olympic venues by BOCOG UNAIDS • The training for the volunteers conducted by UN agencies and national counterparts

  13. The Lesson from Beijing Mass events can be used to • Strengthen systems for public health surveillance and emergency response • Improve environmental conditions • Increase in smoke free public places and reduced tobacco use • Heighten awareness of health benefits of increasing physical activity • Improve food safety and knowledge of nutrition

  14. Thank you 谢谢

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