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S C O O P S. Kohl’s Department Stores Tom Slaski, Manager of College Relations Katie Kellams, Merchandise Analyst, IU grad ‘02 September 25, 2003. AGENDA. Kohl’s Competitive Positioning Kohl’s Growth Executive Training Programs. COMPETITIVE POSITION.
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SCOOPS Kohl’s Department Stores Tom Slaski, Manager of College Relations Katie Kellams, Merchandise Analyst, IU grad ‘02 September 25, 2003
AGENDA • Kohl’s Competitive Positioning • Kohl’s Growth • Executive Training Programs
COMPETITIVE POSITION Positioned To Serve Customers Who Shop Department Stores As Well As Discount Stores Customers who want more value Department Stores Kohl’s The Middle Market Customer Customers who want better name brands Discounters
FORMULA FOR SUCCESS What does Kohl’s Department Stores do to separate itself from the competition? • Product/Brand Assortment • Value • Convenience
1992... 79 stores in 6 states
2003... 542 stores in 36 states COAST TO COAST!
2004 EXPANSION • 95 new stores • Combination of new markets and fill-ins across the country • Southwest expansion continues • Additional stores in Los Angeles • Sacramento • San Diego • Fresno
SALES $ Billions $9.1 Billion $1 Billion
POSITIONED TO DRIVE MARKET SHARE • New brands and brand expansions • Commitment to strong in-stock position • Aggressive marketing strategy • Continued expansion in new and existing markets • Keeping the stores fresh BRANDS,VALUE,CONVENIENCE!
EXECUTIVE TRAINING PROGRAMS • Store Management Trainee • Merchandise Analyst Trainee • Summer Internship Program
STORE MANAGEMENT RESPONSIBILITIES • Customer Service • Retention of Associates • Management / Leadership Development • Freight Flow and Merchandising • Payroll and Sales - store profitability • Ad Set - pricing integrity and accuracy
STORE MANAGEMENTTRAINEE Learn all aspects of Store Management including: Freight Flow Merchandising Advertising Customer Service Tracking sales Trends • 4-5 month executive training program • A combination of hands-on and computer based training • Upon completion of training you will be placed as an Assistant Store Manager at one of Kohl’s 542 stores …The fast track to success!
RESPONSIBILITIES OF A MERCHANDISE ANALYST • Allocation of Merchandise • Monitor Sales and Inventory Levels for Stores • Pre-Season, In-Season, Post-Season Analysis • Budget and Plan for New Store Openings • Manage Merchandise Replenishment Systems
THE MERCHANDISE ANALYST TRAINING PROGRAM 12 Week Training Program Week 1: General Orientation Weeks 2-3: Store Experience Weeks 4-12: 1-1 and Classroom Training • Trainer Support • Trainee Advisor Program
INTERNSHIPS • 10 week summer internship • 40 hours/week, paid • A true executive experience • Discovery / Focus Project • Leads to full-time career opportunities
SUCCESSFUL CHARACTERISTICS • Independent Thinkers • Thrive on Responsibility • Flexible • Leadership Skills • Desire to Make an Impact
INTERVIEWS • Pre-night Information Session • Monday, October 6 • First Round Interviews • Tuesday, October 7 • Final Interviews
Going Places… Are You Ready? For internship or full-time opportunities contact: Tom Slaski, Mgr. College Relations Tom.Slaski@kohls.com