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Marketing France April 2013

Marketing France April 2013. Agenda. Events calendar Annual events Mobility event Other events Marketing tools Drive Arbor results Social networks. Fortinet Road show. Fortitour : 9 free training for the resellers

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Marketing France April 2013

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  1. Marketing France April 2013

  2. Agenda • Events calendar • Annualevents • Mobilityevent • Otherevents • Marketing tools • Drive • Arbor results • Social networks

  3. Fortinet Road show • Fortitour : 9 free training for the resellers • Objectives : present new products and new features + networking • 19 mars Bordeaux – 20 mars Toulouse • 26 mars Lyon – 27 mars Marseille • 4 avril Strasbourg – 9 avril Nantes • 18 avril Paris • 16 mai Cabourg – 23 mai Lille • 1st result : 220 registrations

  4. Exclusive Networks annualevent - june • Les Forums des nouvelles techno in june • Objective : resellersmeetourvendors • 250 resellers and 14 vendors Workshop 25mn + face to face • 4 juin Paris – France Amériques • 11 juin Lyon – Plate-Forme • 18 juin Toulouse - Pullman • 20 juin Marseille Aix – Château Pioline Vendorslist : Fortinet, PAN, SilverPeak, CA, Quantum, Proofpoint, LogRhythm, Aerohive, Nimble Storage, Tufin, Zscaler, HID/Actividentity, Infoblox, FireEye.

  5. Mobility event • Customersevent – 2nd july • Presentation – IDC …and speed dating by group witheachvendorsduring 15 mn Palo Alto Networks Fortinet FireEye LogRhythm MobileIron Aerohive Zscaler

  6. Workshop &transfer of infomation

  7. Webex 10/15 attendees

  8. Customers events with one reseller

  9. Customers webexwith one reseller

  10. Marketing Tools for the resellers

  11. Marketing Tools for the resellers

  12. Arbor Results 1st emailer (telemarketingcampaign) • 13 leads • 5 survey • 106 click/opens 2nd emailer (end users and resellers) • 26 registrations and 6 attendees • 128 click/opens 3rd emailer (just end users) • 5 downloads • 91 click/opens

  13. Social Networks • Linkedin – international professional network – user and group • Viadeo – french professional network – user and group • Facebook – b to c • Twitter – mini blog

  14. Challenge 2 promotions in progress • Palo Alto Networks – 200 points/meeting and 50 for the company – start in march • AeroHive – 150 points/ meeting – start in april • Proofpoint – 200 points/meeting – willstartat the end of april • Results : 70 resellersinvited/10 registrations/3 rejections and oftenit’sbigresellerlikeTelindus or Orange • 4 normal users active and 10 pending • 0 event • Issues : it’s not easy to push the resellers to register and invite their team – automatic email no customized – no possible to contact againthe resellers – no reallymotivated (EXN sales person and resellers)

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