December 11, 2009 / Hotel Cambodiana

1. December 11, 2009 / Hotel Cambodiana Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ “Stay Another Day Cambodia” Booklet 2009 - 2010

2. December 11, 2009 / Hotel Cambodiana 2009 – 2010 2008 Version “Stay Another Day Cambodia” Booklet 2009 - 2010 2

3. December 11, 2009 / Hotel Cambodiana History of 2008 & 2007 “Stay Another Day” Booklets • Approximately 65% repeat rate from 2007 to 2008. • Previously heavily donor-funded by both the IFC and GTZ. • Initiatives paid only a fraction (about 1/5) of the actual costs to manage, design, print and distribute the booklet. Placed into the private sector for 2009-2010, initiatives paid over 50% more in price for only 1/2 the space! “Stay Another Day Cambodia” Booklet 2009 - 2010 3

4. December 11, 2009 / Hotel Cambodiana 2009 - 2010 Booklet 1 page $480 60,000 copies printed (private sector) 2008 Booklet 2-page spread $300 80,000 copies printed (significant donor funding) “Stay Another Day Cambodia” Booklet 2009 - 2010 4

5. December 11, 2009 / Hotel Cambodiana 51 Initiatives in 2009-2010 vs.37 Initiatives in 2008 • 27% increase in initiatives - even though price increased by over 50% and space decreased by half. • 23 out of 37 initiatives repeated from 2008 (2 wished to but missed the deadline) = 68% repeat rate! • In 2008, 65% repeated from 2007 • 28 new initiatives – over half are new. Conclusion: “Stay Another Day” is a proven success and a truly sustainable tourism initiative in Cambodia! “Stay Another Day Cambodia” Booklet 2009 - 2010 5

6. December 11, 2009 / Hotel Cambodiana 17 Initiatives opted for a 1/2 page at $250 “Stay Another Day Cambodia” Booklet 2009 - 2010 6

7. December 11, 2009 / Hotel Cambodiana Initiatives working closely together “shared” a page for $240 each = $480 for the entire page (our break-even rate) “Stay Another Day Cambodia” Booklet 2009 - 2010 7

8. December 11, 2009 / Hotel Cambodiana Orange Pages Advertisers paid only $40 each “Stay Another Day Cambodia” Booklet 2009 - 2010 8

9. December 11, 2009 / Hotel Cambodiana What Elements Stayed the Same? • Philosophy Behind “Stay Another Day” of Promoting Sustainable and Responsible Tourism • All Initiatives must work to support Community, Culture and/or the Environment • “Who are we and what do we do?” and “What can you experience?” • Free of Charge to Tourists (and will always remain so) • Monk Orange Branding Color • Orange and brown pantone colors from the “Kingdom of Wonder” branding campaign are used throughout • A5 Size • Overall Layout including Maps, Table of Contents and Sections: • Siem Reap, Phnom Penh and Around Cambodia • Orange Pages Advertisers • Articles on Responsible Tourism “Stay Another Day Cambodia” Booklet 2009 - 2010 9

10. December 11, 2009 / Hotel Cambodiana Updated and Re-designed Articles 2009 – 2010 2009 – 2010 2008 Version 2008 Version “Stay Another Day Cambodia” Booklet 2009 - 2010 10

11. December 11, 2009 / Hotel Cambodiana What’s New in this Edition? 1) Direct Support from the Ministry of Tourism • “Welcome Message” from H.E. Dr. Thong Khon, Minister of Tourism “Stay Another Day Cambodia” Booklet 2009 - 2010 11

12. December 11, 2009 / Hotel Cambodiana What’s New in this Edition? 2) Branding Campaign logos placed at the bottom of each initiative – based on the organization’s line of work. “Stay Another Day Cambodia” Booklet 2009 - 2010 12

13. December 11, 2009 / Hotel Cambodiana 3) Several New Articles Voluntourism Ecotourism Angkor: Living Heritage Remote Temple Sites Kampong Thom “Stay Another Day Cambodia” Booklet 2009 - 2010 13

14. December 11, 2009 / Hotel Cambodiana 4) New “Stay Another Day” Logo and website coming soon: www.stayanotherdaycambodia.com “Stay Another Day Cambodia” Booklet 2009 - 2010 14

15. December 11, 2009 / Hotel Cambodiana What’s New in this Edition? 5) “Eligibility for Participation” Form • All initiatives were required to fill out and sign a questionnaire with 23 questions regarding their contributions to social, environmental and cultural sustainability. • Lends to credibility and accountability. “Stay Another Day Cambodia” Booklet 2009 - 2010 15

16. December 11, 2009 / Hotel Cambodiana What’s New in this Edition? 6) Responsible Private Sector Advertisers • Only businesses that are considerate of the society and community in which they run their operations will be allowed to advertise. “Stay Another Day Cambodia” Booklet 2009 - 2010 16

17. December 11, 2009 / Hotel Cambodiana What’s New in this Edition? 7) Tourist Police: Emergency Numbers to Call Available 24 Hours - Nationwide “Stay Another Day Cambodia” Booklet 2009 - 2010 17

18. December 11, 2009 / Hotel Cambodiana Tonlé Tourism Training Centre – Stung Treng Guestbook Comments: • “The accommodation was very good and we kept saying ‘we will stay another day’… we stayed for more than a week!” • “We came here as recommended by ‘Stay Another Day’ and our expectations were exceeded 100%.” • “We found information about this place in ‘Stay Another Day’ and we enjoyed our stay very much.” “Stay Another Day Cambodia” Booklet 2009 - 2010 18

19. December 11, 2009 / Hotel Cambodiana 16 initiatives that have participated all 3 years.Thank you for your continued support! Siem Reap: Angkor Hospital for Children Angkor Centre for the Conservation of Biodiversity (ACCB) Butterflies Garden Restaurant Center for Khmer Studies Krousar Thmey Sala Baï Hotel School Senteurs d’Angkor Phnom Penh: Cambodian Living Arts Nyemo Pour un Sourire d’Enfant (PSE) Rehab Craft Battambang: Phare Ponleu Selpak (PPS) Kampong Speu: Chambok /Mlup Baitong Kampot: Epic Arts Kratie: Cambodian Rural Development Team (CRDT) Sihanoukville: The Starfish Project “Stay Another Day Cambodia” Booklet 2009 - 2010 19