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Increasing Participation and Program Awareness for Lasting Marketing Success

This program aims to increase student participation by providing training for volunteers, program communications and marketing tools, school and youth presentations, and community support and membership development. By improving systems for students and getting organized with committed leadership, the program has seen a 30% increase in student participation and a 47% increase in post participation. The next steps include offering continued training, holding chairmen accountable to timelines, investing more in direct marketing to students, and addressing challenges such as lack of follow-up, purging individuals with bad attitudes, and political gamesmanship.

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Increasing Participation and Program Awareness for Lasting Marketing Success

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  1. The Goals • Increase Participation • Improve Program Awareness • Provide Immediate Tools for Success • Create Lasting Legacy for Marketing

  2. What was provided • Training for Volunteers • Program Communications and Marketing Tools • School and Youth Presentations • Community Support and Membership Development

  3. Where We Started:Student Participation

  4. Where We Ended:Student Participation One Year30% Increase!

  5. Where We Started:Post Participation ONLY 36% of Posts Participate

  6. Where We Ended:Post Participation 47% of Posts Participate

  7. Why It Works: Easy and ImprovedSystems for Students • Talking “Their” Language • Making the Process Easy • Online application forms • Providing contact information • Going to Them • Not waiting for them to come to us

  8. Why It Works: Getting Organized • Commitment from Leadership • Department Commander, District Commanders and Down • Post Chairman Appointed and Responsible • Clear and Communicated Timelines, Deadlines and Expectations Imposed • Chairmen Trained and Given Resources • Training showed results

  9. Why It Works: Programs Working Together • Sharing Information and Resources • Cross Promoting Programs • Leveraging Programs to Build Membership

  10. What Still Needs Work • Lack of Follow-Up • Purging People with Bad Attitudes • Political Gamesmanship

  11. The Next Step • Continue to Offer Training • Get Chairman to Commit to Timelines and Hold Them Accountable • Invest More in Direct Marketing to Students and Make Process Even Easier

  12. QUESTIONS??

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