2014 Survey Results

1. 2014 Survey Results Mobile Technology Association of Michigan

2. Why do you have interest in mobile/wireless technology? • Our firm provides mobile/wireless services • Our firm currently utilizes mobile/wireless services • Our firm is considering utilizing mobile/wireless services • I am seeking a new position • I’m looking for a career change and interested in mobile/wireless • I’m a student exploring it as a career • Our firm does recruitment/placement of staff with these skills • Other 49% 40% 12.2% 16.5% 12.2% 7% 9.6 10.4% Mobile Technology Association of Michigan

3. Where in the State of Michigan are you located? • Metro Detroit • Metro Ann Arbor • Metro Lansing • Metro Grand Rapids • Upper Peninsula • Northern Michigan • The Thumb • SE Michigan – outside Metro Detroit • SW Michigan • NE Michigan • NW Michigan – outside Metro Grand Rapids • Mid-Michigan 47% 19.1% 4.3% 16.5% 0% 0% 0% 5.2% 0.9% 0.9% 3.5% 2.6% Mobile Technology Association of Michigan

4. What type of organization are you affiliated with? • Small business • Enterprise firm • Government • Educational institution • Independent contractor • Non-profit • Other 41.7% 31.3% 3.5% 5.2% 9.6% 5.2% 3.5% Mobile Technology Association of Michigan

5. What is your current role in your organization? • Sales • IT • Mobile developer • Marketing • Business owner • C-level executive • Recruiter • Other 12.2% 18.3% 11.3% 6.1% 19.1% 10.4% 0.9% 21.7% Mobile Technology Association of Michigan

6. If your firm is utilizing mobile/wireless tech, how is it being used? • Tracking staff location • Dispatching sales, service or other staff • Marketing (app, mobile web site, text messaging, QR codes, etc.) • Sales processes • Operational processes • Customer service processes • Other 4.4% 6.7% 52.2% 23.3% 33.3% 28.9% 30.0% Mobile Technology Association of Michigan

7. Which chapter(s) of MoMoMichigan do you attend? • Ann Arbor • Detroit • Grand Rapids • Lansing 33.8% 50% 25% 7.5% Mobile Technology Association of Michigan

8. Why do you attend Mobile Monday event? • To educate about my firm’s services and to obtain future business • To promote my expertise and/or my firm’s expertise • To learn about mobile/wireless technology • To find job leads • To meet people • My firm wants to purchase mobile services, we need to learn more • My firm wants to purchase mobile services, we looking to learn about potential vendors • My firm and/or client has positions to fill • Other 24.7% 29.6% 86.4% 24.7% 71.6% 4.9% 4.9% 14.8% 1.2% Mobile Technology Association of Michigan

9. How often do you attend MoMoMichigan? • 12+ times per year (I attend meetings at multiple chapters) • 10 – 12 times per year • 7 – 9 times per year • 4 – 6 times per year • 1 – 3 times per year 1.3% 8.9% 6.3% 17.7% 65.8% Mobile Technology Association of Michigan

10. When you do not attend monthly Mobile Monday events, or if you have stopped attending altogether, what is the reason? • Meeting location • Driving distance • Meeting start time • Parking situation at meeting location • Day of the week events are held • Length of meeting • Topic not relevant to my work • Topic not of interest • Mobile/wireless not a priority for me • My work schedule • Family commitment • Other 11.8% 15.8% 11.8% 2.6% 5.3% 0% 17.1% 32.9% 2.6% 43.4% 35.5% 17.1% Mobile Technology Association of Michigan

11. How far do you typically drive to attend MoMo events? • 0 – 5 miles • 6 – 10 miles • 11 – 25 miles • 26 – 50 miles • 51 – 75 miles • 76 – 100 miles • More than 100 miles 20.5% 18.1% 39.8% 15.7% 4.8% 0 1.2% Mobile Technology Association of Michigan

12. Rank Preferred meeting format • Presentations • Panel discussion • 2 – 3 minute company presentations (apps, use case studies, etc.) • Open Q & A • Rotate above formats Ranked #1 Ranked #2 Ranked #3 Ranked #4 Ranked #5 Mobile Technology Association of Michigan

13. Preferred start time for MoMo events? • 5:00 p.m. • 5:30 p.m. • 6:00 p.m. • 6:30 p.m. • 7:00 p.m. 12.5% 19.3% 37.5% 12.5% 18.2% Mobile Technology Association of Michigan

14. Do you prefer consistent or varied meeting location? • Consistent location • Changing event sites to enable participation from those in different parts of the community 50% 50% Mobile Technology Association of Michigan

15. Are you interested in seeing businesses showcase their apps at MoMo events? • Yes • No 92% 8% Mobile Technology Association of Michigan

16. Do you prefer to see MoMo events become more focused on ‘networking’ rather than their current focus on ‘education’? • Yes • No 27.3% 72.7% Mobile Technology Association of Michigan

17. Are you interested in watching MoMo presentations thru live video streaming? • Yes • No 62.5% 37.5% Mobile Technology Association of Michigan

18. Are you interested in having MoMo presentations archived for later download (meaning video, not just the PPTs) • Yes • No 79.5% 20.5% Mobile Technology Association of Michigan

19. If you are interested in accessing MoMo via Livestream or Archive, would you be willing to pay for this service? • Yes • No 10.8% 89.2% Mobile Technology Association of Michigan

20. How do you feel about having MoMo topics repeated after a significant period of time? • Good idea, the mobile/wireless industry is constantly changing and new information is always becoming available • Good idea, most topics are so big that its hard to cover them from all needed perspectives • Bad idea, too many topics yet to be covered • Bad idea; been there, done that • Have no opinion 52.3% 28.4% 5.7% 1.1% 12.5% Mobile Technology Association of Michigan

21. What is your preferred general location in Metro Detroit for MoMoDetroit events? • Downtown • Oakland County • Macomb County • Wayne County 41.7% 43.8% 6.3% 8.3% Mobile Technology Association of Michigan