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in Russia. well-being-well“ approach Brand and products follow „all natural“ expectations by customers Great importance given to cosmetics Easy distribution-system easy ordering for the customer low costs for the company customer relation system. Mid- range price-level
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in Russia • well-being-well“ approach • Brand and products follow „all natural“ expectations by customers • Great importance given to cosmetics • Easy distribution-system • easy orderingforthecustomer • lowcostsforthecompany • customer relation system • Mid-rangeprice-level • Brasiliancompanyoperatingmainly in Brasil and Chile • Cosmeticsandskincare • Flagshipstore in paris • Distribution throughsales-personnel Natura‘s-strategy: sellupperqualityproductsthroughlowinvestmentswithoutstores Ourvision: create a world-knownbrandforcosmeticsappropriateformassmarketdistribution • Carolina Camargo • Hitesh Arjun • Daniel Czajkowski • Umut Özeren