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Geena Davis Institute on Gender in Media. Why?. Geena Davis Astounded by lack of females in media Had research project commissioned One in three 17% Launched institute in 2007. What does it do?. “spotlight gender inequalities at every media and entertainment company”
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Why? • Geena Davis • Astounded by lack of females in media • Had research project commissioned • One in three • 17% • Launched institute in 2007
What does it do? • “spotlight gender inequalities at every media and entertainment company” • Alter how girls and women are portrayed • Targets children ages 11 and under • “Kids need to see entertainment where females are valued as much as males.” -Geena Davis