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News presentation

News presentation. The institution , its representative and its representation. Before we begin. A reminder about what we are doing and why Back in February we started the course We looked at course aims. Aims of course. By the end of the course you will have gained

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News presentation

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  1. News presentation The institution, itsrepresentative and itsrepresentation

  2. Beforewebegin • A reminderaboutwhatwe are doing and why • Back in Februarywestarted the course • Welooked at courseaims

  3. Aimsofcourse • By the end of the courseyouwillhavegained • Awarenessof text features • Knowledgeofmetalanguage • Experienceof text analysis • Analyticalskills • Greater English languagecompetence

  4. Media language • English language media discourseisanimportantresourceforpoliticalscientists • Tobeabletousethisresourceisanasset • English languagenewspapers and television news providelanguagepractice and politicalcontent • Data collectionfromthesesources can beanimportantresearchtool

  5. English media discourse: the language of evaluation and attribution • This course aims to introduce students to the English language resources of evaluation and attribution in media texts (broadsheets and TV news).

  6. Students will be introduced to examples of media discourse research and will practice and develop descriptive and analytical skills using media texts.

  7. You need to be exposed to English to learn it • The more you are exposed the more you assimilate • Exposure means reading and listening • You are students of politics and need to understand a variety of text types

  8. This course aims to give you experience of media texts in English, news discourse: TV and press. • It aims to raise your awareness of two particular text types • But also provide a metalanguage to describe aspects of the discourse and a methodology for analysis • It aims also to introduce you to English language research which is of some relevance to political scientists.

  9. You will also practice data gathering and data analysis • And improve your language skills.

  10. Politics is nearly all done by language • There are two things non-native speakers find very difficult: • to understand stance, that is to say subjective attitudes expressed in discourse • and to understand who is taking responsibility for any one particular statement • this why we will be concentrating on evaluation and attribution

  11. TV news discourse • Wewillnowbelooking at tv news discourse in more detail • In much the same way aswelookedclosely and newspaperdiscourse • Wewillexaminestructure • And learntorecognisehowattribution and evaluation are typicallyperformed • And getpractice in transcriptionforanalysis

  12. News presentation • twolevels/phasesofpresentation: • the programmeitself : the productof the institution • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio • verbal: headlines • the item (kernel) of the NP, the representativeof the institution

  13. Fromtransmissiontocommunication • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message • newsreader - previousformats • readswith no distractionsfrom the message, thus: • lackof background • head and shoulders frame • onlyoneperson at a time • no extraneous or spontaneouscomments • no personalisation

  14. Alsoconsistentwiththisconceptionof the news : • Irregular nomination of reporter in the field and his/her location • Lackofanobvious studio space/place

  15. Spaceof the studio • Visual and verbalreferencestogeographical position • Signallediconically • Newsroomas background • Proximal and distaldeixis • Site ofenunciation • Discourseofheadlines

  16. Mode ofaddress • Autocue, teleprompteralloweddirectrelationshipwith audience witheyecontact • Qualitativelydifferentfromdirectaddress • Notgrounded in reciprocity • Parasocial interaction • Establishment of the frame throughdirectgreetings

  17. The turn tocommunication • Developments in technology • Recognitionofpotential, self-awareness • Shiftingof focus fromtransmissiontocommunicationofmessage • PR firmsengagedto re-vamp institutionalimages • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality

  18. BBC logo 1987

  19. ITV Studio 1992-99

  20. ITV studio 2005

  21. ITV studio Trevor and Julie 2008

  22. ITV studio 2010

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