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News presentation

News presentation. The institution , its representative and its representation. News presentation. two levels / phases of presentation : the programme itself : the product of the institution

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News presentation

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  1. News presentation The institution, itsrepresentative and itsrepresentation

  2. News presentation • twolevels/phasesofpresentation: • the programmeitself : the productof the institution • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio • verbal: headlines • the item (kernel) of the NP, the representativeof the institution

  3. Fromtransmissiontocommunication • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message • newsreader - previousformats • readswith no distractionsfrom the message, thus: • lackof background • head and shoulders frame • onlyoneperson at a time • no extraneous or spontaneouscomments • no personalisation

  4. Alsoconsistentwiththisconceptionof the news : • Irregular nomination of reporter in the field and his/her location • Lackofanobvious studio space/place

  5. Spaceof the studio • Visual and verbalreferencestogeographical position • Signallediconically • Newsroomas background • Proximal and distaldeixis • Site ofenunciation • Discourseofheadlines

  6. Mode ofaddress • Autocue, teleprompterallowfordirectrelationshipwith audience • Qualitativelydifferentfromdirectaddress • Notgrounded in reciprocity • Parasocial interaction • Establishment of the frame throughdirectgreetings

  7. The turn tocommunication • Developments in technology • Recognitionofpotential, self-awareness • Shiftingof focus fromtransmissiontocommunicationofmessage • PR firmsengagedto re-vamp institutionalimages • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality

  8. BBC logo 1987

  9. ITV Studio 1992-99

  10. ITV studio 2005

  11. ITV studio Trevor and Julie 2008

  12. ITV studio 2010

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