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Brownies. Spring 2010 Shanelle Hoehn. Category Assessment. Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) Fall 2009: Harps on Garland has widest category assortment (61.01%). Demographics. Higher income households Private Label $20,000 to $50,000
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Brownies Spring 2010 ShanelleHoehn
Category Assessment • Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) • Fall 2009: Harps on Garland has widest category assortment (61.01%)
Demographics • Higher income households • Private Label $20,000 to $50,000 • Larger household size • 3 to 5+ members • Younger homes • FH under 35 to 54 • Kids, Families • Caucasian
Future of Private Label • Decreasing private label presence • 6.9% of total market • Discontinued private label
Retailer Recommendations • Increase focus on national brands • Differentiate product assortment • Appeal to health concerned audience • Smaller packages