130 likes | 297 Views
HANK FM. Country Legends. Why does HANK work?. We now live in a world of the celestial jukebox where easy online access to all music has put many older artists back in demand.
E N D
HANK FM • Country Legends
Why does HANK work? • We now live in a world of the celestial jukebox where easy online access to all music has put many older artists back in demand. • Older artists are being rediscovered again by their old fan base and simultaneously being reintroduced to a whole new audience.
HANK FM • Plays music from…
HANK FM • The Superstars
HANK FM • The Legends
HANK FM To be successful you need to be remembered. HANK’s unique creative execution and branding recall strategy allows it to stand out from the rest of the competition.
HANK FM “HANK’s imaging is personality driven, funny, topical and regularly updated. HANK knows what buttons to push and connects well with our listeners who often quote HANK’s line back to us on-site and on the phone.” Andy Meadows-Director of Programming LKCM Radio Group
HANK FM Target 50% 50% Wide =Adults 25-54 Narrow =Adults 35-49
HANK FM • Ideal for strengthening a cluster’s adult 25-54 shares and/or improving a low performing station.
HANK FM • Perfect flanking station for markets that already have an existing country.
HANK FM Word association • ORIGINAL - There is only One HANK! • DIFFERENT -HANK cuts through & Listeners notice! • MEMORABLE- Listeners know the station on a first name basis!
HANK FM Is all about FUN! • Top Tested Music Library • Refreshing Sound • Humorous • Real • NOT business as usual • CRANK IT TO HANK!!