Idea management Creative Edge 2011

1. Idea managementCreative Edge 2011 Matt Chapman – Innovation Strategy Director

2. Structure • Introduction to idea management • How companies benefit? • The 3 key success factors and 3 most common pitfalls • Summary & Q&A

3. Spigit • Spigit is the leading provider of collective idea management software, connecting employees, customers and business partners for innovation and insight discovery. • Multiplatform provider - Java, Jive, Facebook & SharePoint • Integration with Social Media Platforms – Facebook, LinkedIn & Yammer • Over 150 Customers & 4m+ users • The Largest & Fastest Growing Idea Management Company in the world - 300%+ YOY Growth • Actively used by more F500 companies than any other vendor • A Warburg Pincus Backed Company

4. What is idea management?

5. Rocket Powered Idea management TECHNOLOGY EMERGENT BEHAVIOR CULTURE FUNDING PROCESS INCENTIVES

6. Enterprise Idea Management • Web 2.0 Brainstorming 24/7 • Connects your total innovation capability to create ideas • All employees incl. R&D, NPD, IT etc. • Partners e.g. supply chain, retailers etc. • Customers • Future Customers • Software benefits • Capture, store and search for all ideas in your company • Segment Idea Communities – Enterprise, Department, Customers • Pipeline management – incl. decision making workflow, action settings, communication feedback etc.

7. Process Overview Mobilize the wisdom of the crowdto generate innovative ideas for your organization. Engage communities to proactively collaborate, and improve and refine ideas through incentives and competition. Select and transform ideas into products, services and processes by balancing creativity with process discipline. EMPLOYEES CUSTOMERS PARTNERS SYSTEMS

8. Drive Results Select and transform ideas into new processes, products and services SELECT PLAN MANAGE CREATE Issues and Risk Management 1 Top Down Portfolio Management 1 1 Time Management 2 Project Reporting 3 2 2 Idea Management 1 Resource Management 4 Portfolio Reporting 2 Project Scheduling 5 3 3 Capacity Planning 3 Bottom Up Project Management Team Collaboration 6 Portfolio Prioritization 4 4 4 Portfolio Optimization 5 6 6 5 5 Business Case Definition 6

9. Why do we need idea management? • Complex organizations struggle to gain a regular pipeline of ideas which consistently deliver material benefit across their organizations • But why? • Common sense tells us we should be able to do this? We should be able to put in a process which addresses the challenge...... • ........the problem is, the answers are not as straight forward as you would imagine given the need and wealth of case studies in existence • Need to get this on the leadership agenda • Create the right funding and support model to create and sustain it • Create a strategy including your path to adoption (the Culture bit) • Design and deploy the right process • Prove that it works here • Create that break through innovation • Don’t stop there!

10. Build your Business Case • Leadership & Strategy • Process & Resources • Culture & Engagement • Maybe something to do with software • Partner with someone who can help

11. Who has the most valuable ideas? 50/50

12. Where are the most valuable ideas? 20/80

13. Add a little imagination

14. What can it look like?

15. whatever your imagination allows

16. How do companies Benefits? • Align worthy ideas to specific organizational strategies and perform what-if exercises based on funding, risks, resources, and other variables. • Provide a commonand centralized workspacewhere ideas can be captured, shared, evaluated, and rated. • Empower everyone both in and outside of the organization to contribute to the innovation process and prevent great ideas from getting lost or overlooked. • PROOF POINT ‒ ROI (RETURN ON IDEAS) $89 million in new revenue £21 million in hard savings 7% profit increasein one quarter • The nation’s eighth largest retailer and a leading membership warehouse club • Leading $17.8 billion U.S. department store retailer

17. Business & technical benefits BUSINESS • Expand the quantity and quality of creative ideas • Choosethe right ideas in a timely and informed manner • Rapidly convert selected ideas into actionable outcomes TECHNICAL Support business need with agility Simplify deployment, adoption, extensibility, and maintenance Leverage current IT investments

18. What is the right question that drives us? • What ideas do I need? - Strategy • What ideas am I able to implement? - Process • Do I take the red or the blue pill?

19. Idea Management – Engagement models • Suggestion Box • Lots of ideas • Initially high engagement Broad spread of incremental ideas Wide focus Lower Value • Continuous Improvement • Constant path of ideas • Improves particular processes or areas Segmented improvement ideas Process focus • Challenge • High impact, implementable ideas • Strategically aligned to business need High quality, new to world impact ideas Strategic focus Higher Value

20. What Challenges do Companies focus on?

21. 3 key success factors

22. Leadership • Top-down meets bottom-up • Sponsors/Leaders set the strategy & process • No unauthorized conversations • Business focused collaborations only • Measurable benefits (ROI) • Cultural improvements • Employees at the coal face of operations solve business challenges with a strong customer centric focus • Senior management discover new ideas/solutions they’d not thought of from the edge • 80% of the best ideas come from people who are not usually engaged in traditional brainstorming activities

23. Culture • Creates a culture of collaboration • Reduces waste and increases best practise sharing • Breaks down silos • Allows people to connect across geographies and time/work practise differences • Discovers new talent • Fast track innovation and leadership talent • Reduces resistance to change • Employees consulted as part of the program • Time to implement ideas far shorter through this method compared to more traditional approaches • Employees share far more in a collaborative environment with management than they do when engaged directly

24. process • Business focus tool and process that leverages social technology and collaboration to generate measurable business value • An Idea Management Process is a discipline • Idea Management supports all phases - not just a suggestion box • Collaboration, game dynamics, rewards and communications are built-in • Scales to hundreds and thousands in one collaboration • Can be accessed 24/7 including mobile devices • Easy to run parallel processes & challenges across the business • Create value and hub-spoke support model of expertise to run local challenges • Decision making workflow and action setting • Tools for experts and review teams • A convergent – outcome oriented – approach • Structured and unstructured data capture • Powerful feedback loops • Control of communication

25. 3 most common pitfalls

26. summary • Idea Management is becoming a key competency for industry leading companies and emerging competitors • Tapping into the wisdom of crowds is leading to significant ROI and the discovery of New to World ideas from people at the edge • Build your business case and engage with experts to help guide you

27. questions

28. Contact details • Matt Chapman - Strategy Innovation Director • Email: mchapman@spigit.com • Blog: www.mattchapmanblog.com • Twitter: chapman_matt • Phone +44-7703-670-138