Pinterest Content Marketing What It Is & How To Use It

1. Pinterest Content MarketingWhat It Is & How To Use It Brought to you by Bill Davis Publisher, Internet-Marketing-Muscle.com PinMarketer.com

2. Some Facts About Pinterest • FACT: Fastest growing stand-alone social network in history (to 10MM users) • FACT: Users, on average, spend almost 16 minutes on the site at a time (compared to Facebook users at 12 minutes) Pinterest Content Marketing PinMarketer.com

3. Some More Facts About Pinterest • FACT: In the US, nearly 70 percent of users are female • FACT: Male-Female ratio in UK is 50-50 • I wonder why… Pinterest Content Marketing PinMarketer.com

4. What Is Pinterest? • It’s a “pinboard” (like a virtual cork board) • A combination of Pinboard + interesting Hence, Pinterest Pinterest Content Marketing PinMarketer.com

5. What Is Pinterest? (continued) • It’s a place where people “pin up” information they find across the ‘net • Picture-driven – no image, no pinning…(hold that thought) Pinterest Content Marketing PinMarketer.com

6. Pinterest Features • Pin all your stuff in one place, online • Create multiple “boards” for various topics (e.g., “cooking,” “art,” “photography,” etc.) • Move boards around (drag and drop interface) Pinterest Content Marketing PinMarketer.com

7. Pinterest Features (continued) • You can follow the boards or the people that create them • Easily re-pin content to your own boards Pinterest Content Marketing PinMarketer.com

8. Pinterest Features (continued) • Interact with other boards and people • Easily share across other social media sites like Facebook and Twitter Pinterest Content Marketing PinMarketer.com

9. Sign up! • By invitation only—you must get an invitation: • Two ways: • Go to pinterest.com and request one • Get an invitation from a friend (email me: bill.davis@internet-marketing-muscle.com) • They are not hard to come by and take only a day or two from Pinterest (my experience) • You can login using Facebook or Twitter (so you have to have an account there) Pinterest Content Marketing PinMarketer.com

10. Set Up Your Profile • Completely fill in your profile • Notifications • About • Website • Link to both Facebook & Twitter • Visibility Pinterest Content Marketing PinMarketer.com

11. Create Some Boards! • Just start creating boards • Make some personal • Make a few that are business-related • Make one that is solely about your business • Interact with other boards and pinners! • Like them • Share them • Follow them • Re-pin their pins Pinterest Content Marketing PinMarketer.com

12. Easy Content Aggregationwith Pinterest • Go to Goodies (http://pinterest.com/about/goodies/) • Install the “Pin it” bookmarklet (works in any browser) – simply navigate to a page you want to pin and click the bookmarklet • Put a Pinterest button on your own site Pinterest Content Marketing PinMarketer.com

13. Easy Content Curationwith Pinterest • Super simple to establish your own areas of perceived expertise • Become the “go-to” authority in your subject area Pinterest Content Marketing PinMarketer.com

14. Easy Content Curationwith Pinterest (continued) • Connect with industry leaders by sharing their content and interacting with them • Often, they will reciprocate (this is HUGE for instant credibility) • Provide outstanding value to your viewers (one-stop shop for everything they need) • You “have all the answers” (even if they’re not all yours) Pinterest Content Marketing PinMarketer.com

15. Easy Content Syndicationwith Pinterest • Share your own content • Automate it! • Or at least “systematize” it • Make it easy for others to share your content • Lots of great plugins for that (Digg Digg is one that I like) Pinterest Content Marketing PinMarketer.com

16. Traffic! • More referral traffic than LinkedIn, Google+, and YouTube—COMBINED! • Direct traffic back to your site (12 million active users and growing) • Direct traffic to a vendor’s site (affiliate marketing—how cool is this?) Pinterest Content Marketing PinMarketer.com

17. SEO Benefits • SEO Benefits • Quick indexing • Backlinks from a high-traffic authority site • PageRank 6 (domain) • “Do Follow” backlinks Pinterest Content Marketing PinMarketer.com

18. But Wait, There’s More!  • WordPress plugin: http://u-like.us/pinit • Others: • Pinterest RSS Widget (http://wordpress.org/extend/plugins/pinterest-rss-widget/) • Pinterest "Pin It" Button (http://wordpress.org/extend/plugins/pinterest-pin-it-button/) • WordPress plugin: http://u-like.us/pinit • Others: • Pinterest RSS Widget (http://wordpress.org/extend/plugins/pinterest-rss-widget/) • Pinterest "Pin It" Button (http://wordpress.org/extend/plugins/pinterest-pin-it-button/) Pinterest Content Marketing PinMarketer.com

19. Last Words • PinMarketer.com • A 10-video (and growing) collection of how-to videos • Free membership • More advanced topics COMING SOON!!! • SEO • Traffic • More on Affiliate Marketing • Viral strategies http://PinMarketer.com Pinterest Content Marketing PinMarketer.com

20. Last Words…No, Really… • Coaching Academy • 1x1x1: One hour of one on one coaching • Personalized for you (not cookie cutter) • Strategy, tactics, and tutelage • At least 2 webinars per month (various marketing subjects) • $97 per month • Add hours for $97 each (Regular hourly rate is $150+) http://coaching-academy.us Pinterest Content Marketing PinMarketer.com