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RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING

RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING. MORE VIEWERS ENJOYING VIDEO ONLINE 77% OF TOTAL US INTERNET AUDIENCE HAS VIEWED ONLINE VIDEO¹ OVER 80%OF 18-34 YEAR OLDS WATCH ONLINE VIDEO, HIGHER THAN ANY OTHER AGE SEGMENT, AVERAGING 4.8 VIEWING HOURS PER MONTH² 1&2 comScore Dec. 2008.

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RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING

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  1. RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING MORE VIEWERS ENJOYING VIDEO ONLINE 77% OF TOTAL US INTERNET AUDIENCE HAS VIEWED ONLINE VIDEO¹ OVER 80%OF 18-34 YEAR OLDS WATCH ONLINE VIDEO, HIGHER THAN ANY OTHER AGE SEGMENT, AVERAGING 4.8 VIEWING HOURS PER MONTH² 1&2 comScore Dec. 2008

  2. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING YOUTUBE ATTRACTED 100M ONLNE VIDEO VIEWERS IN OCTOBER 2008 THE AVERAGE ONLINE VIDEO VIEWER WATCHED 274 MINUTES OF VIDEO, WITH AN AVERAGE DURATION OF 3 MINUTES PER VIEW¹ HULU ENJOYS AN AVERAGE 11.6 MINUTES PER VIEW, HIGHER THAN ANY OTHER TOP TEN VIDEO PROPERTY² 1&2 comScore Dec. 2008

  3. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING US VIEWERS WATCHED THE MOST ONLINE TV SHOWS IN 2007, DOWNLAODING AN AVERAGE OF NEARLY 26 STREAMS PER PERSON¹ THE UK RANKED SECOND WITH 7.5 STREAMS PER PERSON, FOLLOWED BY GERMANY (4.9) AND FRANCE (4.8)² IN ALL FOUR COUNTRIES STREAMED DOWNLOADS PER HEAD HAVE GROWN RAPIDLY BETWEEN 2007 – 2008 FRANCE HAS GROWN BY 131%³ 1-3 Ofcom, Nov. 2008, International Communications Report

  4. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING 27M (78% OF UK INTERNET USERS)‏ WATCHED MORE THAN 3BN VIDEOS ONLINE IN JUNE 2008, ACCOUNTING FOR 161M HOURS¹ GOOGLE SITES, MAINLY YOUTUBE, ATRACTED NEARLY HALF OF ALL VIDEOS VIEWED IN THE UK² 19.7M VIEWERS WATCHED 1.4BN VIDEOS ON YOUTUBE (72.4 VIDEOS PER USER)³ 1-3 comScore, Sept. 2008

  5. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING BBC iPLAYER HAS DELIVERED OVER 1M USERS PER DAY AND UP TO 1.7M STREAM AND DOWNLOAD REQUESTS PER DAY¹ iPLAYER SHOULD REACH THE 300M PLAY REQUEST MILESTONE EARLY IN 2009. IN 2008 TOTAL REQUESTS WERE 271M² BETWEEN XMAS DAY TO NEW YEAR'S EVE 2008, THERE WERE 8M REQUESTS TO VIEW³ 1 EBU Technical Review, Dec. 2008, Evolution of the BBC iPlayer 2 Advanced-Television.com. Jan 2009

  6. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING RESIDENTS OF BESEIGED ISRAELI CITY OF SDEROTAND THE GAZA STRIP CAN NOW SEE EACH OTHER VIA AN INNOVATIVE ONLINE TV INITIATIVE¹ NEW DOCUMENTARY WEB SERIES 'GAZA SDEROT: LIFE IN SPITE OF EVERYTHING' SITE GETS AN AVERAGE OF 10,000 HITS PER DAY, WITH AN AVERAGE 8 MINUTE VISIT, WATCHING FOUR WEBISODES 1 PBS Mediashift, Dec. 2008

  7. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING NEARY TWO THIRDS OF US CONSUMERS SURVEYED WHO WATCH VIDEOS ON THEIR COMPUTERS, MOBILE DEVICES OR DIGITAL MEDIA PLAYERS ARE WATCHING PROFESSIONALY PRODUCED PROGRAMMING¹ THE 50+ AGE GROUP NOW ACCOUNTS FOR NEARLY 30% OF TIME SPENT ONLINE² 1 MarektTools.com, Dec. 2007 2 UK Internet Advertising Bureau, Oct. 2007

  8. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING KOREAN UGC SITE PANDORA TV OFFERS VIDEO ADVERTISING AND MOBILE CHAT SERVICES THAT ALLOW PEOPLE TO TALK TO EACH OTHER WHILE WATCHING VIDEOS. JOOST OFFERS A 'COKE BUBBLES' WIDGET TO ALLOW USERS TO SHARE AND CHAT ABOUT CLIPS IN THE JOOST ENVIRONMENT PANDORA REWARDS ITS FEW HUNDRED CREATORS WITH UNLIMITED SPACE, SHORT CODES AND EVENT PASSES IN ORDER TO ATTRACT AND RETAIN THE BEST CREATIVE TALENT

  9. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING NINTENDO IS BUILDING ON THE BROAD APPEAL OF THE Wii BY LAUNCHING A TV CHANNEL WiiNOMA IS A FAMILY ORIENTATED SELECTION OF CARTOONS, QUIZZES, COOKERY, EDUCAATIONAL AND OTHER LIFESTYLE SHOWS¹ OFFERED THROUGH BROADBAND ENABLED Wii GAMES CONSOLES, ALL CONTENT IS BEING PRODUCED EXCLUSIVELY FOR THE CHANNEL IN A JOINT VENTURE BETWEEN NINTENDO AND JAPAN'S LARGEST AD AGENCY, DENTSU 1 The Times, Jan. 2009, Nintendo to take on broadcasters with Wii TV

  10. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING HOME ENTERTAINMENT EXPECTED TO GROW DURING THE RECESSION MOTOROLA HAS SOLD OVER 5M IPTV SET TOP BOXES¹ IPTV IS SET GROW SPECTACULARLY, INCREASING FORM A BASE OF 20.4M SUBSCRIBERS IN 2008 TO 89.1M IN 2012 AT A COMPUND ANNUAL GROWTH RATE (CAGR) OF 45%² 1 Multimedia Research Inc. (MRG)‏ 2 Wi-Fi Planet.com, Jan. 2009

  11. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING NEW CHANNEL ON XBOX WILL BE BASED ON GAMESHOW FORMAT FORM ENDEMOL 1 Vs 100, ON XBOX'S PRIMETIME LIVE FROM SPRING 2009 100 HAS BEEN ADAPTED AS A MULTIPLAYER GAME WITH LOCALAND REMOTE INTERACTION¹ NETFLIX'S ON-DEMAND FILM SERVICE WAS RECENTLY ADDED TO XBOX LIVE MICROSOFT AND NETFLIX LAUNCHING AN APP ON WINDOWS MOBILE TO ALLOW NETFLIX USERS TO CONTROL THEIR FILM REQUESTS FROM THEIR PHONE 1 HollywoodReporter.com, Jan. 2009

  12. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING YAHOO PARTNERED WITH SAMSUNG, LG ELECTRONICS, SONY AND VIZIO, TO MAKE HIGH DEFINITION TVS THAT WILL SUPPORT WIDGEST – SMALL INTERNET APPLICATIONS – THAT RUN ALONGSIDE BROADCAST TV CONTENT¹ WIDGETS CAN BE USED TO WATCH ONLINE VIDEOS, USE SOCIAL MEDIA SERVICES, ACCESS NEW AND OTHER TEXT CONTENT THE WIDGETS, WHICH CAN BE CREATED BY ANY COMPANY, WILL ALOW VIEWERS MORE INTERACTION WITH TV PROGRAMMES 1 Reuters, Jan. 2009, Yahoo Unveils Partners for Web TV push at CES

  13. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING BROADCOM AND ADOBE COOPERATING TO ENABLE FLASH BASED ENETERTAINMENTON TVS, OFFERING VIEWERS ACCESS TO WEB CONTENT ALONGSIDE EXISTING TV CONTENT¹ AS ONLINE VIDEO VIEWING SHIFTS FORM PC TO TV, NUMBER OF WORLDIWDE ONLINE VIDEO VIEWERS EXPECTED TO REACH NEARLY 1BN BY 2013² INCREASING CHOICE OF FREE AND PREMIUM ONLINE VIDEO CONTENT AND WEB ENABLED TVS ARE STRONG CONTRINUTING FACTORS 1 PRNewswire, Jan. 2009, 2 ABI Research

  14. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING DOVE LAUNCHES FRESH TAKES, A MICRO-SERIES FEATURING ALESHA KEYS, DURING THE AD BREAK OF THE HILLS SHOW ON MTV FOLLOWS THREE 20S GIRLS AS THEY STRUGGLE WITH IDENTITY, CAREERS AND LOVE BROADCAST IN THREEMINUTE EPISODES NATIONWIDE OVER A FIVE WEEK PERIOD AT 10PM EST

  15. THIS HEADLINE SHOULD BE DOUBLE DECKED IN ORDER FOR IT TO STAND OUT THAT MEANS THAT IT WILL GIVE US MORE SPACE OT WRITE IN RESONANCE LAUNCH THE CASE FOR 360 STORYTELLING SONY INVESTING IN CRACKLE – A WEB TV SERVICE OFFERING MADE FOR WEB SHOWS MICHAEL EISNER INVESTS IN VUGURU, A MADE FOR WEB TV PRODUCTION COMPANY VUZE AIRED MADE FOR WEB TV SHOW SANCTUARY ONLINE, IT WAS THEN PICKED UP BY NBC FOR MAINSTREAM TX. IN THE MOTHERHOOD A MADE FOR WEB SOAP BACKED BY UNILEVER AND SPRINT NOW COMMISSIONED FOR TX ON ABC

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