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MIRI MODEL Market Connect between Producers and Consumers

MIRI MODEL Market Connect between Producers and Consumers. Drishtee Sakhi Swavlamban 2019. Made In Rural India: MIRI. Premise of MIRI. MIRI understands the Urban Family needs and develops offerings that can fulfill demand with great value and optimization

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MIRI MODEL Market Connect between Producers and Consumers

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  1. MIRI MODELMarket Connect between Producers and Consumers Drishtee Sakhi Swavlamban 2019

  2. Made In Rural India: MIRI

  3. Premiseof MIRI • MIRI understands the Urban Family needs and develops offerings that can fulfill demand with great value and optimization • MIRI shares the demand knowledge and product definition with the Producer base and does the MATCH MAKING through the Platform • Producers develop / packages the product/ offerings as brought up by MIRI • MIRI empathises with the Producer base and promotes the Subscribed packages to a fixed customer base • MIRI is a sustainable livelihood and health & well-being connect between urban households and rural family livelihoods.

  4. Who is our customer? Our customer is an educated and progressive customer with high level of sensitivity and responsibility towards the deeper aspects of development and empathy towards the rural producers.

  5. Products & Plan of MIRI marketing • PRODUCTS : • Roti (Food), Kapda (Clothing), Makaan (Housing) products Made In Rural India • with the values of handmade, natural, healthy and good quality. • Connecting rural families, especially women for livelihoods and self-reliance • ALREADY LAUNCHED BY MEGs (micro enterprise groups): • Khadi Fabric – for Home décor • Sakhi Farmer basket : Veggie, Grain Bag, Spices, etc. • Made to order Apparels • ONLINE MIRI HUB : as a tool for MIRI Franchisee and Users • ONLINE Drishteehaat at RURAL RANGOLI MALL (STORES): • as a rural to rural interface for rural Products

  6. MIRI defined Products • MIRI based • Matchmaking • Performance rating • Feedback MIRI Customers MIRI Associate MIRI Platform UDYOGI SAMUH (MEG) UDYOGI SAMUH (MEG) UDYOGI SAMUH (MEG)

  7. Roles for Livelihood Creation

  8. Livelihood for Swavlamban: Action Plan

  9. ACTION PLAN Swavlamban 2019-21

  10. 3 * 3 Matrix for Products & Market • Products are of all 3 categories : Agri, Textile, Housing • Marketing has 3 segments: MIRI, Channel (Bulk), Rangoli Rural Mall • Local demand and Self Consumption is a part of local production

  11. Roles for PRODUCTLOCATION & MARKETING

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