1 / 8

Advertising Food

Advertising Food . Grade 10 Food and Nutrition . Why Advertise? . Convince you their product is better than the next one Shape your beliefs and buying habits Want YOUR money in THEIR pockets. How do they try and convince you? Entertain you

camdyn
Download Presentation

Advertising Food

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising Food Grade 10 Food and Nutrition

  2. Why Advertise? • Convince you their product is better than the next one • Shape your beliefs and buying habits • Want YOUR money in THEIR pockets. • How do they try and convince you? • Entertain you • Include free giveaways (i.e. computer games in cereal boxes) • Sell you an image or lifestyle (i.e. energy drinks) • Dress up the product with “proven” medical research (i.e. yogurt)

  3. Commercials from the Past • http://www.youtube.com/watch?v=10TekR91YQQ • Wendy’s 1984 • http://www.youtube.com/watch?v=w3MHPee-XE8 • Burger King 1982

  4. Current Food Ads • http://www.youtube.com/watch?v=Ljs1X6ZOGtY • McDonalds Dollar Drink Days • http://www.youtube.com/watch?v=Sb8_hPD7GN8 • Philadelphia Cream Cheese • http://www.youtube.com/watch?v=dwfPJp1KE78 • Pepsi vs. Coke • http://www.youtube.com/watch?v=rZGOixS5NHo • Activia Yogurt • http://www.youtube.com/watch?v=MZtDqpdvy7s • Heineken Beer

  5. http://www.youtube.com/watch?v=OJycxRRYrMo • President’s Choice • http://www.youtube.com/watch?v=B7sF7TUpUoI • Subway • http://www.youtube.com/watch?v=VKSSyHvbs1c • Walmart Produce • http://www.youtube.com/watch?v=aPJpkgqLQ_M • Special K Challenge • http://www.youtube.com/watch?v=O6iJ-JHi4vY • Red Bull

  6. Ads and Kids • http://www.youtube.com/watch?v=5ahMQwxN9Js • Ads and kids • http://www.youtube.com/watch?v=_IKv8YDgH2I • McDonalds Happy Meal

  7. Group Work Questions • Who do you think the target audience was? • Did you enjoy the commercial? Why or why not? Explain. • How did the commercial make you feel about the product? • What was the ‘theme’ of the commercial? • Did it change your mood? i.e. made you hungry? • Do you want to go and purchase this product? • Does it affect your desire to consume the product in anyway?

More Related