1 / 8

Advertising food Part two

Advertising food Part two . Grade 10 Food and Nutrition . Celebrity Endorsement . http://www.youtube.com/watch?v= 7p5fhPkdJZM Burger King http://www.youtube.com/watch?v= fLluojsStcc Oikos Greek Yogurt . Truths vs. Myths . http://www.youtube.com/watch?v=oSd0keSj2W8

reeves
Download Presentation

Advertising food Part two

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising food Part two Grade 10 Food and Nutrition

  2. Celebrity Endorsement • http://www.youtube.com/watch?v=7p5fhPkdJZM • Burger King • http://www.youtube.com/watch?v=fLluojsStcc • Oikos Greek Yogurt

  3. Truths vs. Myths • http://www.youtube.com/watch?v=oSd0keSj2W8 • McDonalds photo shoot • http://www.youtube.com/watch?v=xA14pAGW4UA • Generalfast food commercial de-bunking

  4. Food Styling • http://www.youtube.com/watch?v=8erHupe_m-M • Raspberry Lemonade • “Hair and Make-up” for food on photo shoot

  5. Branding? • “Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” - American Marketing Association • The only option, not one out of x. • Success: • Clear delivery • Confirms credibility • Connects target prospects emotionally • Motivates the buyer • Concretes loyalty

More Related